Social Media Director

6 days ago


New York, New York, United States SharkNinja Full time
Job Title: Director of Social Media & Influencer

We are seeking a highly skilled and experienced Director of Social Media & Influencer to lead our social media strategy and team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive social media plans to drive brand awareness, engagement, and advocacy.

Key Responsibilities:
  1. Strategy Development: Develop and execute social media strategies aligned with our business objectives and target audience demographics.
  2. Content Creation and Curation: Oversee the creation, curation, and publishing of high-quality content across all social media channels.
  3. Community Engagement: Foster meaningful interactions with our social media followers and monitor conversations, trends, and feedback to inform strategy adjustments.
  4. Campaign Management: Plan and execute social media campaigns to support marketing initiatives, product launches, and events.
  5. Influencer Strategy and Management: Develop and execute influencer marketing strategies to leverage partnerships with relevant influencers and thought leaders.
  6. Analytics and Reporting: Partner with social media analysts to track key metrics, analyze performance data, and generate regular reports for stakeholders.
  7. Team Leadership and Development: Lead and inspire a team of social media managers, specialists, and content creators.

Requirements:

  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • 8-10+ years of social media management experience, preferably in a global or multinational organization.
  • Relevant category/Beauty industry experience preferred.
  • Strong leadership skills, with experience managing teams and fostering a collaborative work environment.
  • Acute understanding of social media platforms, algorithms, and best practices.
  • Experience in developing paid, earned, and owned content strategies.
  • Excellent written and verbal communication skills.
  • Strategic thinker with the ability to analyze data and translate insights into actionable strategies.

What We Offer:

  • A competitive salary range of $158,000 - $193,270.00 DOE.
  • A dynamic and innovative work environment.
  • Opportunities for career growth and development.
  • A diverse and inclusive workplace culture.

About SharkNinja:

We are a global company that values diversity, equity, and inclusion. We strive to create a workplace culture that is inclusive, respectful, and supportive of all employees. We believe that our unique blend of diverse skills and perspectives is a key driver of our innovation and success.



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