Digital Marketing Strategist

4 weeks ago


Wisconsin Rapids, Wisconsin, United States Hanson Dodge Full time

Social Media Manager Role

The Social Media Manager at Hanson Dodge plays a pivotal role in shaping the company's online presence and contributing to the overall strategic direction of social media marketing. This position requires collaboration with the media strategy and performance marketing teams to develop and implement effective social media campaigns.

Key Responsibilities

  • Paid Social Campaign Strategy and Management
  • Organic Social Strategy and Content Creation
  • Community Management and Engagement

The Social Media Manager will work closely with the paid media strategy leads to coordinate all media strategy, execution, analytics, and media-based finances. Additionally, they will collaborate with internal performance marketing leads, creative teams, and the analytics team to ensure data-driven decision-making.

Internal Responsibilities

  • Promotion of Hanson Dodge
  • Administration of Social Media Accounts
  • Content Creation and Management

The ideal candidate will have a proven track record as a Social Media Manager, with deep knowledge of social media platforms and their ad capabilities. They should possess excellent copywriting skills, the ability to deliver creative content, and knowledge of SEO, keyword research, and Google Analytics.

Requirements

  • 4+ years of experience as a Social Media Manager
  • Deep knowledge of social media platforms and their ad capabilities
  • Hands-on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content
  • Knowledge of SEO, keyword research, and Google Analytics


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