Business Development/Marketing Strategist
3 days ago
The Business Development/Marketing Strategist’s primary responsibility is to target and bring in new clients to the agency. The successful candidate will work directly with clients creating marketing plans, developing strategic communications and directing project managers. A successful candidate can lead branding sessions, website discovery sessions and advertising campaigns. Tasks include conducting client meetings, direct client communication, project quoting and billing, generating project briefs, directing internal project teams, and the overall management of projects from start to finish. Their time will be split between client meetings, in-office project management, and new business development and networking,.
Responsibilities:
- Target new industries and clients
- Market Full Circle in appropriate manners
- Develop marketing strategies and tactics for clients
- Generate proposals and project estimates
- Create and write project briefs
- Review project briefs with Full Circle team to understand, verify and establish clear deliverables, budgets and schedules
- Lead project turnovers and project reviews with creative/web teams
- Communicate progress, expectations and deliverables with clients
- Ensure clients receives accurate and timely delivery of projects
Required Skills:
Sales and Marketing
- Utilize relationships and develop new ones to generate clients/projects
- Provide strategic marketing counsel to clients
- Problem solve for clients and projects
- Ability to understand and deliver quality and expeditious service to clients
- Work with others in an effective manner
Communication
- Communicate verbal and written objectives, target audiences and project requirements to the clients and creative/web development teams
- Manage client expectations pertaining to budget, schedule and deliverables
- Manage overall client relationship
Experience:
- 10+ years in marketing communications experience (agency experience a plus)
- Business development and account management experience
- Experience leading brand and marketing strategy, digital and interactive projects and traditional marketing communications such as advertising, sales collateral, photography and video
- College level education preferably with a bachelors degree in communications, marketing, PR or advertising
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