Marketing Operations and Automation Specialist

3 weeks ago

Wisconsin Rapids, Wisconsin, United States Tucana Full time

About the Role:

Tucana Global is seeking a skilled Marketing Operations and Automation Lead to join our dynamic team. As a key member of our marketing department, you will play a crucial role in executing our marketing strategy, optimising our marketing technology stack, and ensuring that our campaigns are data-driven, automated, and effective.

Key Responsibilities:

  • Manage and execute marketing campaigns across multiple channels, including email, social media, digital advertising (PPC), and SEO.
  • Develop, implement, and optimise marketing automation workflows, ensuring personalised and efficient communication with our audience.
  • Work closely with our web development agency to ensure seamless website integration, effective data capture, and alignment with marketing goals.
  • Capture and analyse web analytics to inform audience segmentation, drive content personalisation, and trigger real-time marketing actions in Dynamics 365.
  • Oversee the scheduling and automation of social media activity across platforms, ensuring consistency in brand voice and maximising engagement.
  • Plan, execute, and optimise PPC campaigns, while also managing SEO efforts to improve organic search visibility and drive targeted traffic.
  • Monitor and report on key marketing metrics, providing insights and recommendations for campaign optimisation and refinement.

Requirements:

  • 3+ years of experience in marketing operations, automation, or a related role, preferably in a B2B environment.
  • Proficiency in marketing automation platforms, with experience in Dynamics 365 and Power Automate being a strong advantage.
  • Familiarity with WordPress, web analytics tools, PPC platforms, and SEO practices is essential.
  • Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
  • Ability to analyse data, derive actionable insights, and adjust campaigns for optimal performance.
  • Excellent verbal and written communication skills, with the ability to collaborate effectively across teams and with external partners.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work with a global leader in people analytics and HR technology events.
  • Remote working flexibility with opportunities for global travel (optional).
  • Continuous learning and professional development, pathway to a leadership role at a growing company.
  • Collaborative and inclusive work environment.

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