Product Marketing Specialist Imaging
3 weeks ago
At Applied Innovation, we are seeking a skilled Product Marketing Specialist to join our team and drive the success of our Imaging product portfolio. This role will involve collaborating with our partners to create and execute compelling marketing content that drives sales enablement.
The ideal candidate will have a strong understanding of the products provided by our partners, including technical specifications, market positioning, and competitive landscape. They will be able to communicate this knowledge clearly to internal teams and serve as the Subject Matter Expert (SME) for this product category.
Key Responsibilities:
- Gain an in-depth understanding of the products provided by our partners.
- Communicate this knowledge clearly to internal teams and serve as the SME for this product category.
- Design and deploy strategies to equip sales teams with the tools, content, and information needed to sell products effectively.
- Develop and execute marketing materials, including product messaging, blogs, brochures, presentations, and other content that highlights the features, benefits, and competitive advantages of our products.
- Collaborate with the Director of Marketing, Field & Product Marketing Manager, and Digital Marketing Strategist to understand trends, topics, and keywords that are performing and provide content/messaging direction for social media, email campaigns, and other outreach.
- Serve as the primary contact with manufacturer partner marketing and product marketing teams to gather product information, align on messaging, and coordinate marketing initiatives.
- Work closely with partners to ensure consistency in product positioning and branding.
- Conduct market research and analysis to understand customer profiles, customer needs, market trends, and the competitive landscape.
Qualifications:
- Strong understanding of B2B marketing, sales enablement, and the technology industry.
- Excellent written and verbal communication skills, with the ability to translate technical information into compelling content to tell a story.
- Ability to manage multiple projects simultaneously and work effectively in a fast-paced, collaborative environment.
- Strong analytical skills with the ability to use data to inform decision-making.
- Flexibility and the ability to pivot quickly between various responsibilities and tasks, often shifting focus as business needs evolve.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-5 years of experience in product marketing, content creation, or a related role.
- Experience working in the office technology, software, or shredding industry.
- Familiarity with product lifecycle management and go-to-market strategies.
- Former sales experience is ideal.
- Knowledge of SEO best practices and content marketing strategies.
We offer a competitive salary and benefits package, opportunities for professional growth and development, a collaborative and innovative work environment, and the chance to work with leading technology partners.
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Product Marketing Specialist Imaging
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Grand Rapids, Michigan, United States Applied Innovation Full timeJob Title: Product Marketing Specialist ImagingAt Applied Innovation, we're seeking a skilled Product Marketing Specialist to join our team and drive sales enablement for our Imaging product portfolio.Key Responsibilities:Gain in-depth knowledge of our partner products, including technical specifications, market positioning, and competitive...
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Product Marketing Specialist Imaging
4 weeks ago
Grand Rapids, Michigan, United States Applied Innovation Full timeJob SummaryApplied Innovation is seeking a skilled Product Marketing Specialist to join our team and drive marketing success for our Imaging product portfolio. As a key member of our marketing team, you will collaborate with our partners to create and execute compelling marketing content that drives sales enablement.Key Responsibilities:Product Expertise:...
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