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Senior Manager, Global Enterprise Campaigns

2 months ago

Oklahoma City, Oklahoma, United States 8x8 Full time
About the Role

We are seeking a highly motivated and strategic Senior Manager of Global Integrated Campaigns to lead and drive the holistic campaign strategy for the enterprise segment. The ideal candidate will have a strong background in B2B marketing, with a proven track record of creating and executing cross-functional marketing programs.

Key Responsibilities
  • ABM-Driven Campaign Strategy: Develop and implement comprehensive ABM strategies that target key accounts, align with business goals, and drive growth in the enterprise segment.
  • Journey Orchestration: Design and optimize customer journeys across various touchpoints to ensure a seamless and highly personalized experience that resonates with target accounts.
  • Accountability & Ownership: Take full ownership of campaign success, from planning to execution, ensuring alignment with overall marketing objectives and driving measurable results through ABM tactics.
  • Cross-Functional Collaboration: Lead and manage cross-functional marketing programs, working closely with product marketing, digital marketing, sales, and other teams to ensure cohesive and effective campaigns that deliver personalized value propositions.
  • Global Expansion: Drive the expansion of campaigns on a global scale, tailoring strategies to different regions and markets to maximize impact and relevance through localized ABM approaches.
  • Reporting and Analytics: Develop and manage robust reporting frameworks to measure campaign performance, analyze ABM-driven data insights, and provide actionable recommendations for continuous improvement and optimization.
  • Optimization: Utilize data-driven insights to optimize campaigns in real-time, making strategic adjustments to enhance effectiveness, ABM personalization, and maximize ROI.
  • Stakeholder Management: Communicate campaign plans, progress, and ABM-driven results effectively to stakeholders at all levels, ensuring transparency, alignment, and support for global campaign initiatives.
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 10+ years of experience in B2B marketing, with a strong focus on integrated campaign management and ABM strategies.
  • Proven track record of developing and executing successful marketing campaigns for the mid-market/enterprise segment, leveraging ABM principles and personalized approaches.
  • Deep understanding of B2B marketing principles, strategies, and best practices, with proficiency in ABM tools and techniques.
  • Experience in global campaign management, market expansion, and ABM personalization strategies across diverse geographies.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Marketo, Salesforce, Google Analytics) to drive ABM-driven insights and decision-making.
  • Strong analytical skills with the ability to interpret data, derive actionable insights, and optimize campaigns for ABM success.
  • Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels through compelling ABM narratives.
  • Detail-oriented, with strong organizational and time management skills to manage complex, ABM-driven projects effectively.