Account-Based Marketing Strategist

9 hours ago

Boston, Massachusetts, United States commercetools, Inc. Full time
Drive Results

We're committed to creating meaningful change in our industry and the communities we engage with.

As our Account-Based Marketing Manager, you'll run ABM programs to support pipeline generation and deal acceleration for target accounts.

You'll collaborate closely with Sales, Marketing, Business Development, and Partner teams to orchestrate impactful account-based marketing initiatives tailored to attract and engage enterprise-level customers globally.

Please note that we're open to candidates in either Durham, NC or Boston, MA.

Your Mission
  • Collaborate closely with Marketing and Sales teams to design and execute ABM strategies
  • Enhance awareness and generate qualified opportunities with renowned global brands
  • Identify top accounts and their decision makers and key contacts, leveraging insights from firmographics, technographic, and intent data
  • Use data analysis to inform strategies that effectively engage and support prospects and customers, crafting personalized and integrated marketing campaigns
  • Develop customized content for target accounts (i.e., spanning website landing pages, emails, social content, paid media, etc.)
  • Plan, execute, and monitor performance results for multiple customer acquisition channels and life cycle campaigns, continuously refining strategies based on insights
  • Provide regular updates on industry trends, company developments, and contacts to regional Account Development and Sales teams, identifying potential selling opportunities
What You Need to Succeed
  • 3+ years of demand generation marketing with 1-3 years of experience running ABM campaigns
  • Experience executing an ABM strategy for enterprise-level accounts in North America
  • Expertise in measuring and optimizing the effectiveness and quantifiable value of ABM campaigns
  • Understanding of audience segmentation
  • Experience working with sales, marketing, and other GTM teams on ABM programs
  • Ability to navigate between strategy and execution. Goal-focused, self-motivated, detail-oriented, and organized, with strong multitasking abilities
  • Experience using Salesforce and HubSpot
Nice to Have
  • Bachelor's degree in marketing, communications, business management, or a related field
  • Experience in B2B SaaS or e-commerce
  • Experience using a CRM and ZoomInfo
  • Experience with 6sense
Competitive Compensation Package

We offer a generous compensation structure consisting of salary, a competitive stock option package, and various benefits and perks.

Workation

You'll have the opportunity to work up to 60 days per year in a country different from your home country.

Learning & Development Budget

We provide regular training sessions, access to Coursera and Babbel training courses, and a learning & development budget.

Our Benefits

Check out our benefits by office here.

Flexibility

We believe in outcome and motivated employees, so you can work as a morning person or night owl.

Mindset & Growth

We're a diverse workplace with an open, international culture, and learning environment.

Come grow with us.

We celebrate being a diverse environment and are proud to be an equal opportunity employer.

If your professional profile aligns with our specific hiring requirements and Guiding Stars, we encourage you to apply.

We will assess your competencies, future potential, approach to learning and self-development, and passion, and not your age, color, national origin, religion, gender, gender identity or expression, sexual orientation, familial status, genetics, or disability.

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