Marketing Strategist
22 hours ago
We are seeking a highly skilled Marketing Specialist to join our team at Beacon Hill. As a Marketing Specialist, you will play a key role in developing and executing account-based marketing strategies to drive client engagement and business growth.
Responsibilities:- Develop and implement ABM strategies to drive client engagement and business growth
- Support the design and execution of marketing campaigns, including email, web, social media, and events
- Monitor and report on ABM program KPIs, benchmarks, and dashboards
- Document repeatable and scalable processes, best practices, and materials for marketing, account, and client team members
- Coordinate the activation of marketing programs and communication with collaborators during the onboarding process
- Build and maintain an ABM Center of Excellence to assist with the onboarding, maintenance, and optimization of self-supported ABM programs
- Act as Center of Excellence lead to update resources, monitor progress, clear roadblocks, update insights, and disseminate ABM best practices
- Participate in meetings and contribute to discussions in a skilled manner that is inclusive and collaborative in style
- Proactively manage changes in program scope, identifying potential issues and devising contingency plans
- Provide and accept feedback from team members on a regular basis regarding the ABM program, process improvements, and other team issues
- Bachelor's degree in marketing or communications preferred
- 3+ years of experience working in a professional setting, preferably for a professional services firm
- Experience with account-based marketing or executing customer journeys
- Experience with email marketing preferred but not required
- Experience with PPT and Excel
- Experience with Tableau and CRM systems preferred but not required
Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.
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