Marketing Strategist
7 days ago
We are seeking a highly skilled Marketing Specialist to join our team at Beacon Hill. As a Marketing Specialist, you will play a key role in developing and executing account-based marketing strategies to drive client engagement and business growth.
Responsibilities:- Build strong relationships with cross-functional teams to collaborate on marketing initiatives and achieve business objectives.
- Design and implement ABM strategies, including email, web, social media, events, and paid media, to drive client engagement and awareness.
- Develop and track key performance indicators (KPIs) and benchmarks to measure the success of ABM programs.
- Document and share best practices and processes with marketing, account, and client teams to ensure consistency and efficiency.
- Coordinate the onboarding process for cross-functional teams and ensure seamless communication and collaboration.
- Lead the development and maintenance of an ABM Center of Excellence to support self-supported ABM programs.
- Participate in meetings and contribute to discussions in a skilled and inclusive manner.
- Proactively manage changes in program scope and identify potential issues to devise contingency plans.
- Provide and receive feedback from team members on a regular basis to improve the ABM program and process.
- Bachelor's degree in marketing or communications preferred.
- 3+ years of experience in a professional setting, preferably in a professional services firm.
- Experience with account-based marketing or executing customer journeys.
- Experience with email marketing, PPT, Excel, Tableau, and CRM systems preferred but not required.
Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.
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