Sales Development Representative

2 weeks ago

Los Angeles, California, United States Lead Generation Technology Full time
Job Title: Sales Executive

Lead Generation Technologies, Inc. is seeking a highly motivated and results-driven Sales Executive to join our team. As a Sales Executive, you will be responsible for targeting and developing new verticals, as well as working with existing clients to foster retention and growth.

Key Responsibilities:
  • Aggressively research and develop new market opportunities for LGT to establish brands in untapped lead generation categories.
  • Establish a coordinated sales approach utilizing self-generated prospect lists and market research to penetrate new market opportunities.
  • Perform outbound prospecting initiatives, including cold-calling, email campaigns, and social networking endeavors.
  • Utilize existing rolodex to obtain new clients where applicable.
  • Develop sales pipeline with associated tracking and monitoring capabilities through the use of Nutshell (CRM) and pursue new clients systematically.
  • Perform due diligence to research new brands and offers, establishing product definitions, advertising copy, intake scripts, and overall brand look and feel.
  • Research competition, competitive issues, products, and industry trends using available tools.
  • Assume day-to-day ownership and management duties of each account sold into the platform, as well as existing accounts transferred.
  • Develop strong relationships with advertiser's lead buyer and marketing departments to ensure all accounts are successful and positioned for expansion.
  • Serve as the advertiser's in-house expert to maximize their use of LGT's lead generation platform.
  • Understand advertiser's marketing plan and business objectives, including conversion/enrollment funnel, allowable customer acquisition costs, etc.
  • Work with clients to establish campaign goals, targets, and success metrics.
  • Collaborate with advertisers to identify opportunities to optimize copy, creative, promotions, etc. to improve overall campaign performance.
  • Continually monitor performance of advertiser's campaigns and aggressively pursue new revenue-generating opportunities.
  • Work with LGT's product team to ensure products are always best in class and include input from client base.
  • Assist in the evaluation of new media sourcing opportunities and develop a communication strategy to promote acceptance of new supply channels by the buy-side client base.
  • Assist in the development of LGT sales collateral and company positioning materials.
  • Travel to trade shows and client visits as needed (2-5 times per year).
Requirements:
  • 4-year college degree (BA/BS) or extremely relevant work experience.
  • 2+ years experience in a competitive sales role or revenue-targeted function.
  • Hunter's mentality with strong telephone presentation skills.
  • Capacity to make 50 outbound calls a day, consistently.
  • Proven track record of exceeding individual and team quotas.
  • Ability to clearly and persuasively articulate the company's solutions.
  • Ability to learn new technologies quickly and retain information.
  • Superior written, verbal, and interpersonal communication skills.
  • Working knowledge of MS Word, Excel, PowerPoint, and Outlook.

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