Sales Development Representative
4 weeks ago
Lead Generation Technologies, Inc. is seeking a highly motivated and results-driven Sales Executive to join our team. As a Sales Executive, you will be responsible for targeting and developing new verticals, as well as working with existing clients to foster retention and growth.
Key Responsibilities:- Aggressively research and develop new market opportunities for LGT to establish brands in untapped lead generation categories.
- Establish a coordinated sales approach utilizing self-generated prospect lists and market research to penetrate new market opportunities.
- Perform outbound prospecting initiatives, including cold-calling, email campaigns, and social networking endeavors.
- Utilize existing rolodex to obtain new clients where applicable.
- Develop sales pipeline with associated tracking and monitoring capabilities through the use of Nutshell (CRM) and pursue new clients systematically.
- Perform due diligence to research new brands and offers, establishing product definitions, advertising copy, intake scripts, and overall brand look and feel.
- Research competition, competitive issues, products, and industry trends using available tools.
- Assume day-to-day ownership and management duties of each account sold into the platform, as well as existing accounts transferred.
- Develop strong relationships with advertiser's lead buyer and marketing departments to ensure all accounts are successful and positioned for expansion.
- Serve as the advertiser's in-house expert to maximize their use of LGT's lead generation platform.
- Understand advertiser's marketing plan and business objectives, including conversion/enrollment funnel, allowable customer acquisition costs, etc.
- Work with clients to establish campaign goals, targets, and success metrics.
- Collaborate with advertisers to identify opportunities to optimize copy, creative, promotions, etc. to improve overall campaign performance.
- Continually monitor performance of advertiser's campaigns and aggressively pursue new revenue-generating opportunities.
- Work with LGT's product team to ensure products are always best in class and include input from client base.
- Assist in the evaluation of new media sourcing opportunities and develop a communication strategy to promote acceptance of new supply channels by the buy-side client base.
- Assist in the development of LGT sales collateral and company positioning materials.
- Travel to trade shows and client visits as needed (2-5 times per year).
- 4-year college degree (BA/BS) or extremely relevant work experience.
- 2+ years experience in a competitive sales role or revenue-targeted function.
- Hunter's mentality with strong telephone presentation skills.
- Capacity to make 50 outbound calls a day, consistently.
- Proven track record of exceeding individual and team quotas.
- Ability to clearly and persuasively articulate the company's solutions.
- Ability to learn new technologies quickly and retain information.
- Superior written, verbal, and interpersonal communication skills.
- Working knowledge of MS Word, Excel, PowerPoint, and Outlook.
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