Senior Product Insights Manager

4 days ago

New York, New York, United States Allwyn North America Full time
About the Role:

As a Senior Product Insights Manager at Allwyn North America, you will play a crucial role in delivering consumer insights that inform commercial, category, and brand strategies to enable the delivery of commercial objectives. You will be responsible for supporting the business in delivering consumer insights that inform commercial, category, and brand strategies to enable the delivery of commercial objectives.

Key Responsibilities:

Lead comprehensive end-to-end research projects focused on product innovation, concept testing, post-product launch performance assessment, and business development in the Illinois market and beyond.
Integrate and synthesize data from primary and secondary sources to provide actionable insights that answer critical business questions.
Partner with members of the insights, product, and analytics teams to link market research outcomes with transactional metrics, offering a 360-degree view of customer interactions and preferences.
Develop and refine repeatable methodologies for insights generation, prioritizing efficiency and quality in all research activities.
Proactively seek opportunities for improvements in research processes and methodologies, enhancing the insights function's capabilities and contributions to the business.
Communicate insights to strategic decision-makers within the company, ensuring that data-driven guidance informs business strategies and tactical plans.
Act as the consumer's advocate within the company, ensuring that customer perspectives and needs are at the forefront of product development and brand strategy.

Requirements:

Bachelor's degree in Business, Statistics, Economics, Psychology, or other related fields.
5-7 years of experience in conducting consumer research.
Expertise in managing end-to-end quantitative and qualitative market research studies.
Demonstrated project management acumen, with the ability to balance multiple project timelines at once.
Ability to take insights and turn them into actionable recommendations.
Experience in concept testing and product innovation.
Experience with Qualtrics, SurveyMonkey, Alchemer, or other survey programming platforms.
Experience with SPSS, SQL, Tableau, or other statistical analysis/visualization software.
Proficient with producing reports in PowerPoint or Google Slides.
Background in data analytics.
Ability to articulate insights to any size or level of audience.
Ability to foster relationships and collaborate cross-functionally.
Innately curious and growth mindset-oriented.
Self-starter who enjoys solving ambiguous problems.

Preferred:

Industry experience in lotteries, casinos, sports betting, VGTs, or mobile apps is a plus.
Proven experience improving processes, bringing new ideas to the table, and/or growing the scope of your insights function.
Strong commercial awareness and proven experience of incorporating financial awareness and business implications into strategic recommendations derived from holistic insight.
Experience working within the Microsoft Suites and/or Google Suite technologies.
Courage in decision-making and comfortable taking risks.

About Allwyn North America:

Allwyn North America is a multi-national lottery operator with leading market positions in Austria, the Czech Republic, Greece, Cyprus, Italy, the United Kingdom, and the United States. Our primary focus is lotteries, helping them raise more for good causes. We drive innovation, efficiency, and safety across our casual gaming entertainment platform in the quest for enhanced player engagement. We believe that lotteries must serve everyone, not just those who play. We are committed to an ambitious Social Value strategy, which is woven into the way we do business. We pledge to have the highest standards of respect, diversity, and inclusion at our company and support and encourage our partners to do the same. Allwyn North America is an equal opportunity employer.

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