Senior Consumer Insights Manager, Ads Marketing Insights

4 weeks ago

New York, New York, United States Amazon Full time
Job Title: Senior Consumer Insights Manager, Ads Marketing Insights

Amazon Ads is seeking a highly skilled and motivated Consumer Insights Manager to join our growing Global Marketing Insights team. As a key member of this team, you will work closely with marketing stakeholders, internal insights teams, and external research vendors to design, execute, and deliver high-quality insights that support Amazon Ads marketing initiatives.

Key Responsibilities:
  • Develop strategic relationships with Brand, Product, and SMB marketing teams to design consumer-focused research plans that align with Amazon Ads' messaging goals.
  • Manage end-to-end bespoke consumer research projects, from ideation through delivery, including external vendor management when necessary.
  • Leverage syndicated data and custom research to support the creation of compelling insights-driven narratives and external-facing content.
  • Collaborate cross-functionally with Sales, Product, and other Insights teams on overlapping initiatives.
  • Manage relationships with key research vendors and scale usage of syndicated tools across Amazon Ads.
  • Stay atop industry trends and competitor activity to inform research topics and strategy.
Basic Qualifications:
  • 6+ years of professional marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience communicating results to senior leadership.
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Expertise in managing end-to-end insights projects, including research vendor management.
  • Experience working with both quantitative and qualitative research methodologies.
  • Proficiency in using syndicated data tools like GWI, MRI, or Nielsen for consumer and business-to-business analysis.
  • Excellent data-driven storytelling skills.
  • Strong communication (written and verbal) skills to present research findings clearly to non-technical stakeholders.
  • Demonstrated excellence in cross-functional collaboration.
Preferred Qualifications:
  • Prior experience working in the advertising industry, ideally in the streaming TV space.
  • Experience conducting global research studies across multiple markets.
  • Ability to build strategic partnerships and work collaboratively with marketing stakeholders at all levels.
  • Familiarity with advanced statistical analysis tools and methodologies.
  • Experience in conducting and analyzing focus groups, in-depth interviews, or ethnographic research.
  • Expertise in leveraging research to analyze market trends and competitive landscapes.
  • Knowledge of market research industry best practices and trends.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit Amazon's Disability Accommodations page.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit Amazon's Benefits page.

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