Marketing Analytics Director

24 hours ago


Englewood Cliffs, New Jersey, United States OwnBackup Full time
About the Role

We are seeking a seasoned Marketing Analytics Manager to join our team at OwnBackup. As a key member of our marketing organization, you will be responsible for driving data-driven decision-making across our marketing efforts.

Key Responsibilities
  • Develop and execute advanced analytics strategies to inform marketing campaigns and optimize performance.
  • Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure campaign effectiveness.
  • Analyze and prioritize revenue marketing programs to maximize conversion rates, pipeline generation, and ROI.
  • Foster a culture of continuous improvement and innovation within the team.
Requirements
  • Bachelor's degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred.
  • Minimum of 5 years of experience in marketing operations, data analytics, or a related role, preferably within the software industry.
  • Proven track record of leading and scaling marketing operations and analytics teams.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Expertise in marketing automation platforms, CRM systems, ABM, and data analytics tools.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
About OwnBackup

OwnBackup is a leading data platform trusted by thousands of organizations to protect and activate SaaS data. We empower customers to ensure the availability, security, and compliance of mission-critical data, while unlocking new ways to gain deeper insights faster.

We are dedicated to creating an environment where employees thrive, with a total compensation package that includes unlimited PTO, generous medical benefits, a 401(k) savings plan, discretionary bonuses, and stock options.

We are an Equal Opportunity Employer and strive to be one team and one culture that builds trust through transparency. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or disability status.



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