Senior Digital Marketing Manager
1 day ago
We are seeking a highly skilled Senior Digital Marketing Manager to join our team at OwnBackup. As a key member of our marketing team, you will be responsible for driving awareness, engagement, and conversions through a variety of digital campaigns.
Key Responsibilities- Oversee the tracking, analysis, and optimization of our website to drive growth for the business
- Plan and execute A/B tests to optimize website elements and improve conversion rates
- Gather actionable insights from large data-sets and testing results
- Drive the strategy and build multiple evergreen nurture tracks for different lifecycle stages, personas, and ecosystems
- Optimize landing pages to improve conversion rates and user experience
- Analyze the conversion funnel to identify and eliminate barriers to conversion
- Provide strategic, audience-centric recommendations for improving website performance
- Optimize marketing campaigns to improve conversion rates
- 5+ years of digital marketing experience within a fast-paced B2B space
- A growth mindset and a can-do attitude
- Demonstrated experience in a fast-paced, global environment
- Strong B2B digital experience
- Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines
- Data, analytics, and ROI are at the core of every digital strategy
- Proven success managing multi-channel digital campaign strategy, execution, and optimization strategies
- Basic knowledge of performance marketing channels
- Proficient in excel, web analytics, and conversion tools
OwnBackup is a leading data platform trusted by thousands of organizations to protect and activate SaaS data. We empower customers to ensure the availability, security, and compliance of mission-critical data, while unlocking new ways to gain deeper insights faster.
We are dedicated to creating an environment where employees thrive. We offer unlimited PTO, generous medical benefits, and a 401(k) savings plan with a 4% employer match. We also provide catered lunches in the office, a full fitness center, and free shuttle bus service to and from New York City.
We are an Equal Opportunity Employer and believe that every employee brings a unique perspective that they can and should contribute to make an impact every day.
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