Director of Performance Marketing

5 days ago


Englewood Cliffs, New Jersey, United States LG Electronics Full time
Unlock Your Potential as a Director of Performance Marketing at LG Electronics

LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life. As a Director of Performance Marketing, you will play a pivotal role in driving revenue growth in the D2C space, leading customer acquisition efforts, and developing strategic marketing plans.

Key Responsibilities:
  • Develop and execute pay-per-performance marketing strategies, including affiliate marketing, search marketing, and shopping ads.
  • Lead a team of 5 professionals, fostering their growth and development through communication and collaborative skills.
  • Collaborate with cross-functional teams, including Sales, Go-To-Market, Product Management, and dXp DTC, to drive business growth.
  • Establish an effective performance marketing practice, rapidly scaling and expanding Affiliate Marketing partnerships, Shopping Ads, and Organic Marketing.
  • Own KPI goal setting, plan development, and performance tracking, providing visibility to senior management and key stakeholders.
Requirements:
  • Champion effective performance marketing best practices to enhance acquisition and conversion for D2C sales.
  • Advocate for data-driven marketing at the management level, managing the annual budget and planning process.
  • Create and present plans and updates to the executive leadership team, owning Performance Marketing analytics and measurement plans.
  • Inspire and manage a team of digital marketers, fostering their development through communication and collaborative skills.

At LG, we believe in empowering people and celebrating differences. We provide equal employment opportunity to all individuals, regardless of their background, and strive to create a diverse and inclusive work environment.



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