North America Field Marketing and Customer Engagement Lead
2 days ago
Mixpanel is a pioneering event-based data analytics platform that empowers companies to understand user behaviors and track overarching company success metrics. We're seeking an experienced Field Marketing and Customer Engagement Lead to join our team.
About the RoleThis critical position involves driving early- to late-stage pipeline within our startup, mid-market, and enterprise segments, as well as engaging existing customers to foster upsell and expansion opportunities. As a key member of our field marketing organization, you'll collaborate with cross-functional teams to design and execute impactful field marketing strategies, ensuring alignment with sales, partner, customer success, product, and global marketing teams.
Key Responsibilities- Develop and Execute Field Marketing Strategies:
- Collaborate with cross-functional teams to design a field marketing strategy that fills the top-of-funnel pipeline and supports deal progression using tactics like online/offline events, ABM campaigns, and partner co-marketing initiatives.
- Create a centralized hub to house all field marketing materials and documentation, enhancing accessibility, collaboration, and accuracy.
- Implement marketing automation workflows for personalized, engagement-based event follow-ups, allowing more efficient data entry and follow-up consistency.
- Data-Driven Event Analysis:
- Establish a data framework to track and analyze event performance, linking attendance to opportunity creation and deal closures, with KPIs such as lead quality, closed deals, and average deal size.
- Drive Brand Advocacy:
- Engage our happiest customers and advocates, ensuring their participation in field programs to amplify Mixpanel's brand presence.
- 5+ years of experience in field marketing and/or operations within a B2B SaaS environment.
- Ability to build close, trusting relationships with sales, marketing operations, revenue operations, design, and product teams.
- Proven experience executing impactful field marketing programs targeted at executive and technical audiences.
- Strong track record in enablement, operations, demand generation, and marketing automation, delivering measurable results.
- Bachelor's degree in Marketing, Business Administration, or related field.
We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, as well as comprehensive medical, vision, and dental insurance coverage, generous vacation policy, and additional US benefits. Our offices are located in the heart of San Francisco, providing easy access to public transportation and plenty of amenities.
Culture and ValuesMixpanel is committed to fostering a culture of inclusivity, diversity, and respect. We welcome applicants from diverse backgrounds and perspectives and strive to create a work environment that promotes growth, learning, and creativity. If you're passionate about field marketing and customer engagement, we encourage you to apply.
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