Senior Manager, Marketing Data Science, Predictive Marketing Technology Expert

4 weeks ago


New York, New York, United States Dow Jones Full time
About the Role

We are seeking a seasoned Senior Manager to join our Marketing Data Science team at Dow Jones. As a key member of our team, you will be responsible for executing on our investment in next-gen marketing data science in support of our direct to consumer products.

This role will involve using advanced analytics, predictive modeling, and machine learning to optimize performance, improve customer profiling and retention activities, and enhance overall marketing effectiveness across our products.

You will help us build out critical aspects of a next-gen marketing technology suite, including harmonization, attribution, return-on-spend analysis and modeling, analytics, optimization, and scenario planning.

Strong candidates will have direct experience building core aspects of a media mix model and special focus on predictive capability.

Responsibilities
  • Media Spend Modeling & Scenario Planning: Build predictive models to capture the effectiveness of marketing spend across channels and customer types.
  • Data-driven Marketing Strategies: Utilize advanced analytics and predictive techniques to analyze large volumes of customer data.
  • Customer Segmentation: Develop sophisticated customer segmentation models based on behavioral, attitudinal, and demographic variables.
  • Stakeholder Collaboration: Work closely with cross-functional teams to understand their business needs and translate them into data-driven solutions.
Requirements
  • 10+ years experience in Data Science, strategy, data, marketing, and/or general management preferred
  • Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines
  • Extensive experience in marketing analytics, data science, or a related field
  • Hands-on experience constructing and managing all aspects of a media mix model
  • Strong expertise with predictive modeling, machine learning, data mining, forecasting, and advanced analytics
  • Proficiency in programming languages such as Python, R, or SQL, along with experience in working with large-scale databases and data manipulation
About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events.

We are committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.

Please contact us at to request assistance or accommodation.



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