Senior Marketing Manager, Search Marketing Expert

3 weeks ago

New York, New York, United States Amazon Full time
Job Summary

The Search Marketing organization at Amazon is responsible for driving website traffic, maximizing channel revenue, and improving customer experience. As a Senior Marketing Manager, you will play a key role in managing Earned (SEO) and Paid Search channels (Text and Shopping Ads) on external search engines and running experiments to programmatically improve ROI and grow the Amazon business.

This is a high-visibility position that requires a highly analytical mindset, a curiosity to seek out new possibilities, and the ability to think strategically and execute methodically. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends.

Key Responsibilities:

• Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders

• Translate channel insights into test plans, product/feature proposals, and opportunities for optimization

• Define and run tests, including A/B experiments to test new vendor features and/or inform new product development

• Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities

• Translate analytical findings into actionable insights and concise business actions and recommendations

Requirements

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)

• Experience building, executing, and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer software or hardware product launches

• Background in analytical positions or consulting is a plus

• Degree in Business, Marketing, Math/Statistics, Economics, Computer Science, or a similar field

• Excellent business judgment and the ability to think strategically and execute methodically

• Able to generate ideas and solve problems independently and consistently with Amazon's core principles

• Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools

• Excellent interpersonal and communication skills – written and verbal

• Demonstrated ability to work effectively across business and international teams

• Interest in the technical aspects of digital marketing

• Strong bias for action and sense of urgency; the ability to make things happen quickly

• A track record of teamwork and willingness to roll up sleeves to get the job done

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

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