Senior Data Science Manager
20 hours ago
At Zenith, we are seeking a highly motivated and detail-oriented VP of Data Science to drive our audience platform for a large Power of One client. The successful candidate will be responsible for activating audience data, managing technology platforms, and collaborating with cross-functional teams to guide audience strategies and deliver on client objectives.
Key Responsibilities:
- Drive data science workflows and strategies for integrated audience strategy and delivery
- Lead data science deliverables to impact audience design and campaign strategies across a client portfolio of brands
- Execute data science methodologies to impact business, operations, and campaign strategies across a client portfolio of brands
- Drive audience-driven media plans, insights, and experiences in partnership with internal teams
- Lead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activation
- Manage process of building audiences, sharing data with partners, and delivering audience-based performance outputs
- Partner with the media, strategy, and investment teams to make the audience platform a key tool for smarter planning
- Act as internal resource to demonstrate agency knowledge of audience strategies and data science methodologies
- Support and/or manage writing of audience team deliverables (timelines, POVs, RFPs, presentations, etc.)
- Maintain knowledge of current media trends, privacy regulations, and Adtech/Martech ecosystems
- Demonstrate strong analytical and storytelling skills to inspire alignment and action
Qualifications:
- Proficiency in SQL, Python, and PySpark with the ability to drive and enhance advanced statistical models/analyses for large-scale clients
- Highly skilled in machine learning, data modeling, and statistical analysis
- B.A. or B.S., preferably in Marketing, Advertising, Computer Science, or Data Science
- 10+ years of experience preferred in digital media, ad technology, ad operations, or analytics
- Self-starter who is quick to learn and eager to contribute
- Experience in leading data science workstreams and leveraging audience data to make strategic decisions
- Experience managing multiple, competing priorities, duties, and/or projects
- Excellent interpersonal, verbal, written communication, and presentation skills
Benefits:
- Medical coverage, dental, vision, disability, 401k, and paid time off
About Zenith:
Zenith is a leading agency in the industry, and we are committed to providing our employees with a dynamic and supportive work environment.
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