Marketing Operations: Marketing Technology/Marketing Automation Specialist

4 weeks ago


New York, New York, United States Duolingo Full time

Marketing Technology Manager

At Duolingo, our mission is to develop the best education in the world and make it universally available. We are building a world-class marketing organization to make a significant impact on the company's rapid global growth.

We are looking for a curious marketing technology analyst to help us expand the foundations of measuring and understanding the impact of our media spend.

You will serve as a bridge between marketing and the growth infrastructure engineering team and play a key role in enabling more data-driven marketing campaigns for Duolingo.

Duolingo is the most popular language learning application in the world, with over 300 million learners and hundreds of billions of data points.

We are a creative and fun team that values innovation and rigor. If you are passionate about data-driven marketing, we want to hear from you.

Key Responsibilities:

  • Manage data integrations for our mobile attribution platforms (Mobile Measurement Partners, Google Firebase SDK, etc.)
  • Collaborate with engineering on SDK implementations, privacy regulation compliance, and data sharing and backend integration for our performance marketing campaigns
  • Own existing marketing reporting, data, and dashboards
  • Lead root cause investigations to diagnose data issues and implement fixes
  • Keep up to date with industry trends such as evolving data privacy policies, and propose internal solutions to mitigate impact
  • Serve as the main point of contact for agency and ad platform analytics teams, and lead joint data projects
  • Act as the main point of contact with our Growth Infrastructure engineering team by translating business needs to define technical project requirements

Requirements:

  • Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or another related STEM degree field
  • At least 6 to 8 years of experience as a marketing technology analyst working in the app marketing space
  • Experience with digital privacy policies such as Apple's App Tracking Transparency Framework
  • Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
  • Expertise working with R, Python, or other statistical software
  • Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
  • Able to work from or relocate to our New York office
  • Experience querying large data warehouses (e.g. AWS/Redshift and Google Cloud)

We are an equal opportunity employer and welcome applications from diverse candidates. If you need assistance or accommodation, please contact your recruiter.



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