Marketing Operations: Marketing Technology/Marketing Automation Specialist
4 weeks ago
Marketing Technology Manager
At Duolingo, our mission is to develop the best education in the world and make it universally available. We are building a world-class marketing organization to make a significant impact on the company's rapid global growth.
We are looking for a curious marketing technology analyst to help us expand the foundations of measuring and understanding the impact of our media spend.
You will serve as a bridge between marketing and the growth infrastructure engineering team and play a key role in enabling more data-driven marketing campaigns for Duolingo.
Duolingo is the most popular language learning application in the world, with over 300 million learners and hundreds of billions of data points.
We are a creative and fun team that values innovation and rigor. If you are passionate about data-driven marketing, we want to hear from you.
Key Responsibilities:
- Manage data integrations for our mobile attribution platforms (Mobile Measurement Partners, Google Firebase SDK, etc.)
- Collaborate with engineering on SDK implementations, privacy regulation compliance, and data sharing and backend integration for our performance marketing campaigns
- Own existing marketing reporting, data, and dashboards
- Lead root cause investigations to diagnose data issues and implement fixes
- Keep up to date with industry trends such as evolving data privacy policies, and propose internal solutions to mitigate impact
- Serve as the main point of contact for agency and ad platform analytics teams, and lead joint data projects
- Act as the main point of contact with our Growth Infrastructure engineering team by translating business needs to define technical project requirements
Requirements:
- Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or another related STEM degree field
- At least 6 to 8 years of experience as a marketing technology analyst working in the app marketing space
- Experience with digital privacy policies such as Apple's App Tracking Transparency Framework
- Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
- Expertise working with R, Python, or other statistical software
- Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
- Able to work from or relocate to our New York office
- Experience querying large data warehouses (e.g. AWS/Redshift and Google Cloud)
We are an equal opportunity employer and welcome applications from diverse candidates. If you need assistance or accommodation, please contact your recruiter.
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