Marketing Analytics Manager

2 days ago


Morrisville, North Carolina, United States UNC Health Full time
About the Role

The Marketing Analytics Manager position at UNC Health is a leadership role that drives digital strategy and enhances user experience. As part of the Marketing Technology and Operations team, you will oversee performance across UNC Health's digital experiences, analyzing metrics, user journeys, and conversions to identify trends and patterns.

You will create benchmark metrics to evaluate performance over time, recommend opportunities for implementing new data layers, and develop presentations to report findings and recommendations to leadership and stakeholders.

This role requires strong analytical skills, with the ability to interpret complex data sets and derive actionable insights. You must have proven experience working with web analytics tools, including Google Analytics and Adobe Customer Journey Analytics.

Key Responsibilities:

  • Monitor and analyze web metrics, user journeys, and conversions to identify trends and patterns
  • Create benchmark metrics to evaluate performance over time
  • Recommend opportunities for implementing new data layers and event tracking
  • Develop presentations to report findings and recommendations to leadership and stakeholders
  • Support members of the broader team by collaborating on and creating unique dashboards to capture meaningful data
  • Assist with A/B testing in partnership with user testing to optimize the digital experience
  • Ensure analytic practices comply with HIPAA requirements and data privacy standards

What We Offer:

  • A competitive salary range of $69,984 - $109,472 per year (based on 40 hours/week), depending on experience
  • A comprehensive benefits package, including health, dental, and vision insurance
  • Generous paid time off and holidays
  • Ongoing professional development opportunities
  • A dynamic and inclusive work environment
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