Digital Experience Specialist

3 weeks ago


Morrisville, North Carolina, United States UNC Health Full time
About the Role

The Digital Experience Specialist position at UNC Health is an exciting opportunity to drive digital strategy and enhance user experience. As part of the Marketing Technology and Operations team, you will play a critical role in overseeing performance across UNC Health's digital experiences.

You will analyze metrics, user journeys, and conversions to identify trends and patterns, creating benchmark metrics to evaluate performance over time. You will also recommend opportunities for implementing new data layers and develop presentations to report findings and recommendations to leadership and stakeholders.

This role requires strong analytical skills, with the ability to interpret complex data sets and derive actionable insights. You must have proven experience working with web analytics tools, including Google Analytics and Adobe Customer Journey Analytics.

Key Requirements:

  • Three or more years of related experience
  • Bachelor's degree
  • Proven experience working with web analytics tools
  • Strong analytical skills
  • Ability to interpret complex data sets
  • Derive actionable insights

What We Offer:

  • A competitive salary range of $69,984 - $109,472 per year (based on 40 hours/week), depending on experience
  • A comprehensive benefits package, including health, dental, and vision insurance
  • Generous paid time off and holidays
  • Ongoing professional development opportunities
  • A dynamic and inclusive work environment


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