Email Marketing Program Manager

4 hours ago

Bellevue, Washington, United States Tephra Full time
Job Description:

We are seeking a highly skilled Email Marketing Program Manager to join our team at Tephra. As a key member of our marketing team, you will be responsible for the coordination and execution of digital marketing programs, including the build and deployment of various marketing programs, validation, and testing.

Key Responsibilities:

  • Coordinate with various teams, including design, editorial, and client, to create a cohesive marketing calendar.
  • Develop and execute digital marketing campaigns, including segmentation, HTML production, testing, and quality assurance.
  • Collaborate with other teams, such as agencies and data, to maximize available resources for client support and successful outcomes.
  • Track ongoing progress of projects and deliver timely updates to clients.
  • Manage all technical aspects of marketing automation and CRM integration, communicating issues and technical roadblocks effectively.
  • Stay up-to-date on digital marketing best practices, technologies, and trends, ensuring compliance with CAN-SPAM and GDPR regulations.
  • Monitor internal testing results and industry best practices, integrating learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing.
  • Monitor daily campaign deliverability, ensuring high inbox success rates for all campaigns.

Requirements:

  • 10+ years of campaign management experience, with ability to multitask effectively and work cross-functionally.
  • 8+ years of experience with SFMC, AEM, ACS, Hubspot, Eloqua.
  • Experience as a project manager in an agile project environment.
  • Content/HTML experience, including content testing and QA.
  • Ability to thrive in a fast-paced, fluid environment.
  • Intermediate MS Excel skills.
  • Ability to multi-task and manage stakeholders within a dynamic business environment.
  • Extensive understanding of digital marketing business practices.
  • Knowledge of end-to-end campaign management processes.
  • Excellent technical and analytical skills with strong business acumen.
  • Previous experience working with Microsoft will be an added advantage.
  • Passion to drive improvement in the overall customer experience.
  • Experience working across multiple agencies/stakeholders and teams.
  • Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting.
  • Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.
  • Experience managing a team is a plus.

Qualifications:

  • 10-12 years of experience.
  • Location for the position will be in Bellevue, WA.
  • Bachelors or Master's Degree.

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