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Senior Marketing Technologist
2 months ago
We're seeking a highly skilled Senior Marketing Technologist to join our CRM Technology team. As a key member of our team, you will be responsible for developing scalable solutions for CRM marketing messaging channels, including email, SMS, and push messaging.
Key Responsibilities- Lead the development and management of scalable solutions and processes for CRM team marketing message synchronous composition across channels.
- Implement agile and scalable development practices for messaging codebase, ensuring content accuracy and rendering quality across email devices and versions.
- Collaborate with CRM Engineering Team to develop and maintain highly personalized component library, enabling CRM Data Science Team to capture accurate and standardized meta data for measurement and retargeting.
- Work with CRM Analytics Team to ensure message components and message journeys configurations output the expected and standardized meta data for seamless reporting processes.
- Collaborate with CRM Marketing Team to develop standardized, user-friendly, scalable message building solutions.
- Enable new features and data attributes in the marketing platform for marketing initiatives.
- Oversee code and feature releases with other developers and IT colleagues.
- Support and mentor members of the development team and marketing partners with knowledge share, open communication, and teamwork.
- Plan out projects and be involved in project management decisions.
- Construct hypotheses to issues, seek solutions, and apply Email, Push, SMS industry best practices to improve overall CRM program quality.
- Adapt to evolving business needs and a changing environment, including Email, Push, SMS industry changes.
- Assist and train CRM team members on processes and feature best practices as it pertains to the capabilities and functionality within the marketing platform and other applicable applications.
- Be the subject matter expert in marketing platform functionality and operations.
- Own and maintain documentation related to email development processes.
- Manage multiple projects simultaneously and prioritize accordingly.
- Ensure all work being produced meets the highest standards, is error-free, and delivered on time.
- Troubleshoot and resolve application/solution problems.
- Encourage and build automated processes wherever possible.
- Research and recommend new best practices, efficiencies, and process improvements; be an established CRM messaging features subject matter expert.
- Bachelor of Science degree in a technical field such as Computer Science, Computer Engineering, Electrical Engineering, etc.
- Expert in HTML, CSS, especially modular codebase design; expert in templating language(s) such as Liquid, AMPScript, RPL or JavaScript, experience with APIs and SQL.
- 6+ years' experience in working with enterprise-level marketing automation technology platforms such as SalesForce Marketing Cloud, Oracle Responsys or Braze etc.
- 3+ years of experience in working with marketing platform Braze.
- 3+ years of hands-on experience in producing automated, data-driven marketing campaigns and automations (plan, build, test, edit, and deploy).
- Experience working with VSCode, Dreamweaver, and GitHub.
- Possess a strong technical background, including knowledge of integrating multiple platforms and marketing channels.
- Outstanding problem-solving skills and ability to think creatively, strategically, and identify and resolve problems.
- Solution-oriented; positively impact the environment of his or her team and others with whom he or she interacts.
- Proactive approach to problem identification and resolution related to execution of CRM messaging campaigns & automations.
- Excellent analytical, organizational, project management, and time management skills.
- Solid understanding of data management and database concepts.
- Strong business case/user story development and implementation experience.
- Strong understanding of digital marketing strategies, channels, and tactics.
We offer a competitive salary range of $95,000 to $152,000, depending on experience, education, and work location. This position is eligible for 401(k) and an annual equity grant. We also offer a range of benefits, including medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident insurance, as well as parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and discounts on pet insurance and other services.
Non-exempt hourly team members accrue paid time off (PTO), while salaried-exempt team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year and may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
