Marketing Communications Strategist

5 days ago

South San Francisco, California, United States Cytovale, Inc Full time
Job Title: Sr. Manager/Director of Marketing Communications

Cytovale, Inc is seeking a seasoned marketing communications professional to lead the strategic direction and execution of marketing communications for our groundbreaking IntelliSep sepsis test.

Job Summary

The Sr. Manager/Director of Marketing Communications will be responsible for developing and executing comprehensive communication strategies that enhance Cytovale's brand presence and product visibility in the market.

Key Responsibilities
  • Develop and execute marketing communications strategies across earned, owned, and paid media channels.
  • Manage relationships with external marketing consultants and agencies to ensure alignment with brand and business objectives.
  • Collaborate with cross-functional teams to ensure consistent and effective communication across all channels.
  • Drive creative and effective messaging that resonates with target audiences in the acute care and sepsis management sectors.
  • Oversee the creation and distribution of high-quality content, including press releases, case studies, white papers, social media posts, and digital campaigns.
  • Utilize marketing automation tools to test, retest, and optimize communication tactics, ensuring budget is allocated efficiently based on performance.
  • Monitor and analyze the effectiveness of marketing communication strategies, making data-driven adjustments to enhance impact and reach.
  • Ensure all communication efforts are patient-centric, reinforcing Cytovale's commitment to improving healthcare outcomes.
  • Act as a brand steward, ensuring all communications reflect Cytovale's mission, values, and voice.
Qualifications
  • 7-10 years of experience in marketing communications, preferably within the medtech sector.
  • Proven experience in leading marketing communications for disruptive technologies, particularly in a startup environment.
  • Strong people leadership skills, with experience managing teams and external partners.
  • In-depth experience with marketing automation tools and proficiency with Microsoft Office.
  • Ability to travel 5%-15% of the time.
  • Detail-oriented with a strong focus on testing, measuring, and optimizing communication tactics.
  • Creative thinker with a 'yes we can' mindset, capable of navigating complex challenges and finding solutions that drive results.
  • Excellent communication and negotiation skills, with the ability to build consensus and foster collaboration.
Why Cytovale?
  • Be part of an innovative company that is making a significant impact on healthcare.
  • Work with a passionate team dedicated to improving patient outcomes and advancing medical technology.
  • Opportunity to lead and shape the marketing communications strategy for a pioneering product in the sepsis space.

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