Marketing Director, Multicultural Division

3 days ago


Glendale Heights, Illinois, United States Universal Beauty Products Inc. Full time

Job Summary

Universal Beauty Products, Inc. is seeking a highly skilled and experienced marketing professional to lead our Multicultural Division. As a key member of our Leadership Team, you will be responsible for driving business growth and developing innovative marketing strategies to meet the changing needs of our diverse customer base.

Key Responsibilities

  • Category Strategy Development
    • Develop and execute a 3-year category strategy for the Multicultural Division, driving brand and category development through market research and analysis.
    • Determine priorities and marketing strategies to address changing consumer needs and preferences.
  • Product Innovation
    • Collaborate with our Research and Development team to develop new and innovative products that meet the needs of our multicultural customers.
    • Stay up-to-date with the latest trends and consumer preferences in the beauty and personal care industry.
  • Marketing Analytics
    • Monitor campaign performance and analyze activation results to inform future marketing strategies.
    • Utilize data and analytics tools to support business growth and identify areas for improvement.
  • Team Leadership
    • Lead, coach, and grow our Multicultural Marketing team to achieve business objectives.
    • Develop and implement training programs to enhance team skills and knowledge.
  • Content Creation
    • Curate value-added content and product positioning to increase engagement and awareness among our multicultural customers.
    • Partner with our Creative team to develop marketing materials and campaigns that meet the needs of our diverse customer base.

Requirements

  • A minimum of 5-7 years of experience in consumer brand marketing, with a strong understanding of the key retail marketing levers.
  • Bachelor's Degree in Business or Marketing preferred.
  • Strong passion for the beauty and personal care industry, with a focus on multicultural markets.
  • Experience in retail and/or cosmetics, personal care industries.
  • Strategic and visionary thinking, with the ability to develop and execute long-term plans.
  • Strong interpersonal skills and ability to work with cross-functional teams.
  • Excellent time management skills, with the ability to manage multiple priorities and meet established timelines.


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