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Director of Marketing and Business Development

2 months ago

Charleston, West Virginia, United States (336001A) Medical Services of America Home Health - Coastal Full time
Job Description

**Job Summary**

We are seeking an experienced and results-driven Director of Marketing and Business Development to join our team at (336001A) Medical Services of America Home Health - Coastal. As a key member of our leadership team, you will be responsible for driving business growth and maintaining a strong market presence in the home health industry.

Key Responsibilities:

  • Establish and maintain relationships with key stakeholders, including physicians, healthcare facilities, and other industry professionals.
  • Develop and execute strategic marketing plans to increase brand awareness and drive business growth.
  • Monitor and analyze market trends, competitor activity, and customer needs to inform marketing strategies.
  • Collaborate with cross-functional teams to develop and implement sales and marketing initiatives.
  • Conduct market research and analysis to identify opportunities for growth and improvement.
  • Develop and maintain a comprehensive understanding of the home health industry, including regulatory requirements and best practices.
  • Stay up-to-date on industry trends and developments, and apply this knowledge to inform marketing strategies.

Requirements:

  • Bachelor's degree from an accredited four-year college or university.
  • Minimum 3-5 years of experience in marketing and sales, preferably in the home health industry.
  • Proven track record of success in driving business growth and developing effective marketing strategies.
  • Excellent communication, interpersonal, and presentation skills.
  • Ability to work independently and as part of a team.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
  • Recognition and rewards for outstanding performance.