Director of Consumer Insights

4 weeks ago

Racine, Wisconsin, United States Johnson Outdoors Full time
Job Summary

We are seeking a highly skilled and experienced Director of Consumer Insights to join our team at Johnson Outdoors. As a key member of our leadership team, you will be responsible for developing and executing global consumer insights and market research strategies to drive business growth and innovation.

Key Responsibilities
  • Lead and develop consumer insights and need profiles to support the organization's brand strategy and deep consumer knowledge.
  • Leverage consumer insights, market research, and an understanding of marketplace and competitive dynamics to inform business decisions and drive innovation.
  • Foster an environment of cross-functional collaboration and develop strong relationships with key stakeholders across businesses to understand business objectives and the data needed to drive decisions.
  • Enable and guide businesses to use quantitative data to assess and reveal consumer profiles, segments, and behaviors to drive business and marketing decisions.
  • Identify critical metrics and KPIs by working with business teams to understand their decision-making and processes.
  • Provide meaningful reporting and trend dashboards to effectively analyze consumer behavior and translate data into actionable insights and recommendations organization-wide.
  • Direct and initiate consumer research projects and assist business units in turning results into viable strategies, including measuring the results of the strategies.
  • Identify and select firms to conduct research and serve as a consultant to businesses to ensure best practices, methodologies, and research approaches are utilized.
  • Establish and instill standards, methods, and best practices that enable our organization to provide best-in-class plans, meaningful analysis, and relevant analytical deliverables to evaluate the translation of consumer insights and needs into new product innovation.
  • Identify challenges and emerging issues with each business unit and collaborate with key stakeholders to identify and implement opportunities and solutions through a consumer lens.
Requirements
  • Bachelor's degree in marketing, business management, or equivalent.
  • Typically requires a minimum of 10 years of experience in developing and driving global consumer insights and market research, as well as strong collaboration with key leaders/stakeholders across a complex, diverse consumer goods environment.
  • Extensive knowledge of and experience in consumer insights and analytic techniques to leverage effective decision-making and strategy development.
  • Experience interpreting advanced marketing and business analytics used to display business and product success and weaknesses, determine opportunities for improvements, make impactful business decisions, and drive business success.
  • Experience motivating, coaching, and developing management and individual contributing employees.
  • Excellent communication and interpersonal skills to work effectively with all levels of employees and external partners.
  • Ability to work through conflict, build trust, and influence outcomes and to create a results-driven, team-oriented environment.
  • Demonstrated ability to build and maintain strong cross-functional relationships.
  • Expertise in managing projects from concept development to implementation and evaluation.
  • Demonstrated leadership skills and abilities to effectively provide direction, guidance, and motivation to internal teams and vendors and deliver successful results on schedule.
  • Experience working in a deadline-oriented environment with a high attention to detail and quality.
  • Advanced proficiency in using the Microsoft Office Suite (Excel, Word, and PowerPoint), JDE, Business Objects, or similar systems.
  • Ability to use multiple databases and systems to perform analytics, display results, and create dashboards and reporting tools.

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