Director of Consumer Insights and Market Research
4 weeks ago
Job Summary
We are seeking a highly skilled Director of Consumer Insights and Market Research to join our team at Johnson Outdoors. This role will be responsible for developing and leading global consumer insights and market research strategies, initiatives, and processes.
Key Responsibilities
- Develop and lead global consumer insights and market research strategies, initiatives, and processes.
- Ensure business decision-making and brand/product strategies are supported by insights and analytics.
- Lead and consult globally across all businesses to develop and recommend appropriate consumer research methods, tools, and approaches.
- Collaborate and consult globally with all business units to lead and develop consumer insights and need profiles to support the organization's brand strategy.
- Leverage consumer insights, market research, and an understanding of marketplace and competitive dynamics to make informed decisions and drive business growth.
- Foster an environment of cross-functional collaboration and develop strong relationships with key stakeholders across businesses.
- Enable and guide businesses to use quantitative data to assess and reveal consumer profiles, segments, and behaviors.
- Provide meaningful reporting and trend dashboards to effectively analyze consumer behavior and translate data into actionable insights and recommendations.
- Direct and initiate consumer research projects and assist businesses in turning results into viable strategies.
- Identify and select firms to conduct research and serve as a consultant to businesses to ensure best practices, methodologies, and research approaches are utilized.
- Establish and instill standards, methods, and best practices that enable our organization to provide best-in-class plans, meaningful analysis, and relevant analytical deliverables.
- Identify challenges and emerging issues with each business unit and collaborate with key stakeholders to identify and implement opportunities and solutions.
Requirements
- Bachelor's degree in marketing, business management, or equivalent.
- Typically requires a minimum of 10 years of experience developing and driving global consumer insights and market research, as well as strong collaboration with key leaders/stakeholders across a complex, diverse consumer goods environment.
- Experience motivating, coaching, and developing management and individual contributing employees.
- Expertise in managing projects from concept development to implementation and evaluation.
- Advanced proficiency in using the Microsoft Office Suite (Excel, Word, and PowerPoint), JDE, Business Objects, or similar systems.
About Johnson Outdoors
Johnson Outdoors is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. We design, manufacture, and market a portfolio of winning, consumer-preferred brands across four categories: fishing, watercraft, camping, and diving.
We are committed to delivering double-digit compound annual growth and evolving from a single brand into a nearly $743 million global enterprise with around 1,200 employees across 20 countries.
We value diversity and team members who are willing to wear multiple hats, but who are also willing to ask for help, to assist others, and work together.
We offer a competitive base salary, with additional earning potential through participation in the annual discretionary cash profit-sharing program, and eligibility for annual pay increases.
We provide generous paid time off and holiday benefits, health insurance, and wellness plans. Further your career with training opportunities, including our tuition assistance program.
We are proud to be an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race, disability, veteran, marital, or citizenship status.
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