Director Brand Management Fishing
4 weeks ago
Job Requirements:
Description Director Brand Management
- Develop and execute brand strategies to drive business growth and increase brand equity.
- Lead cross-functional teams to execute brand initiatives and innovation strategies.
- Partner with senior leadership to develop and drive the brand strategy to grow brand identity and enhance consumer experience and loyalty.
Innovators from the very beginning, we change the way people fish with our breakthrough technology. Anglers are eager to set their eyes on the newest Humminbird fish finders, get their feet on Minn Kota trolling motor foot pedals, and connect it all wirelessly with the iPilot Link - making it easier than ever to get their hands on more fish.
But it is the people at Johnson Outdoors that make the company the success it is today. Come be a part of that success by joining the Brand Marketing team for these leading industry brands. Check us out on Cannon, Minn Kota, and Humminbird, or find us on social media. Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you’ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or hiking, sailing, fishing, kayaking or more in summer.
Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.
Responsibilities:
The person in this role will partner closely with senior brand leadership to develop the brand/marketing strategy for the business unit and to drive team go-to-market execution.
Provides direction and leadership for some or all of the global brand and marketing functions, which may include brand positioning, brand awareness, business case development, marketing communications, digital marketing, e-commerce, social media, market insights/analytics, product marketing/positioning/pricing.
Leads cross-functional teams to execute and evaluate brand initiatives and innovation strategies. Partners with senior leadership in developing and driving the brand strategy to grow brand equity and brand identity and ultimately enhance consumer experience and loyalty.
Leads cross-functional teams consisting of product development, engineering/R&D, sales, operations and other internal teams to execute brand and marketing initiatives.
Leads the innovation process with an emphasis on front-end market research, consumer insights and voice of customer demand space identification.
Leads a cross functional team throughout a phase-gate process for all strategic products.
Provides leadership and direction over product marketing and communications to support brand development, product sales, long-term growth and annual revenue/profitability goals/initiatives.
Provides leadership and direction for consumer/customer and marketing insights/analytics, including competitive trends, support brand initiatives and position the company for growth and...
For full information follow application link.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
-
Associate Brand Manager
1 month ago
Racine, Wisconsin, United States Johnson Outdoors Full timeAbout the Role:The Associate Brand Manager will assist in the execution of brand strategy and marketing tactics to increase profitability and brand effectiveness. This role will perform market insights and consumer intimacy research to identify trends, market best practices, and opportunities for growth. The Associate Brand Manager will execute marketing...
-
Brand Manager
1 month ago
Racine, Wisconsin, United States Johnson Outdoors Full timeBrand Manager - CampingJohnson Outdoors is seeking a talented Brand Manager to drive the growth of our outdoor brands. As a key member of our team, you will be responsible for developing and executing strategies to increase brand awareness and drive sales.Key Responsibilities:Identify trends and opportunities in the outdoor industryDevelop and execute...
-
Brand Manager
4 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Requirements:Description Brand ManagerDevelop and execute brand strategy and marketing tactics to increase profitability and brand effectiveness.Innovators from the very beginning, we change the way people fish with our breakthrough technology.Anglers are eager to set their eyes on the newest Humminbird fish finders, get their feet on Minn Kota trolling...
-
Brand Manager
4 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Title: Brand Manager - CampingAbout the Role:We are seeking a highly skilled Brand Manager to join our team at Johnson Outdoors. As a Brand Manager, you will be responsible for driving the brand growth strategy with a focus on upstream product pipeline development.Key Responsibilities:* Identify product segment trends and opportunity gaps to achieve...
-
Brand PR and Social Listening Manager
4 weeks ago
Racine, Wisconsin, United States SC Johnson Full timeAbout the RoleAs a key member of the North America Consumer Brands Business Unit, this role will be responsible for executing winning earned media strategies that ladder up to brand business goals and objectives, while driving influence, impact, and brand advocacy among select key audiences.Key ResponsibilitiesHeighten brand affinity and drive earned media...
-
Consumer Insights Director
4 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob SummaryJohnson Outdoors is seeking a highly skilled Consumer Insights Director to lead our global consumer insights and market research efforts. As a key member of our team, you will be responsible for developing and implementing strategies to drive business growth and inform product development.Key ResponsibilitiesCollaborate with cross-functional teams...
-
Digital Commerce Director
4 weeks ago
Racine, Wisconsin, United States Johnson Outdoors Full timeJob Title: Digital Commerce DirectorJohnson Outdoors is seeking a highly experienced Digital Commerce Director to lead the development and execution of our e-commerce strategy. As a key member of our leadership team, you will be responsible for driving growth and revenue through digital channels, while ensuring a seamless customer experience across all...
-
Racine, Wisconsin, United States Johnson Outdoors Full timeJob SummaryWe are seeking a highly skilled Director of Consumer Insights and Market Research to join our team at Johnson Outdoors. This role will be responsible for developing and leading global consumer insights and market research strategies, initiatives, and processes.Key ResponsibilitiesDevelop and lead global consumer insights and market research...
-
Design Manager
4 weeks ago
Racine, Wisconsin, United States SC Johnson Full timeAbout the RoleThis position sits within SC Johnson's North America Consumer Brands Unit (NACBU) and reports to the Director of Design - North America Consumer Brands. NACBU encompasses Home Cleaning, Home Storage, and Air Care, featuring market-leading brands such as Glade, Scrubbing Bubbles, Windex, Shout, Drano, and Ziploc.As a Design Manager, you will...
-
Brand Manager
4 weeks ago
Racine, Wisconsin, United States SC Johnson Full timeAt SC Johnson, we're committed to creating a better future for the planet, our consumers, and our team members. As an Associate Brand Manager, Marketing Brand Management Air Care, Brand Equity for Glade, you'll play a key role in leading the development and execution of integrated brand communications, visual brand language, claims, and portfolio...
-
Brand Equity Manager, Air Care Marketing
4 weeks ago
Racine, Wisconsin, United States S. C. Johnson & Son, Inc. Full timeWe are seeking a talented Brand Equity Manager to join our Air Care Marketing team at S. C. Johnson & Son, Inc.The ideal candidate will have a strong background in brand management and a passion for developing and executing integrated brand communications.As a Brand Equity Manager, you will be responsible for leading the development and execution of brand...
-
Project Management Associate Director
4 weeks ago
Racine, Wisconsin, United States S.C. Johnson & Son, Inc. Full timeAt S.C. Johnson & Son, Inc., we are seeking a highly skilled Project Management Associate Director to join our team. This role will be responsible for delivering new product development and technology projects following an End-to-End project management process framework.The ideal candidate will have a strong technical knowledge and experience in managing...
-
Data Management Director
4 weeks ago
Racine, Wisconsin, United States S.C. Johnson & Son, Inc. Full timeWe're seeking a seasoned Data Management Director to lead our Global Data and Analytics team at S.C. Johnson & Son, Inc.This role is part of our ongoing efforts to build a positive, inclusive environment and attract diverse talent.The ideal candidate will have a strong understanding of data architecture principles, data modeling, ETL processes, and data...
-
Total Rewards Director
4 weeks ago
Racine, Wisconsin, United States Korn Ferry Full timeTotal Rewards Director Job DescriptionKorn Ferry is seeking a seasoned Total Rewards Director to join their team. The ideal candidate will have a proven track record of developing and implementing comprehensive compensation and benefits programs that enhance the company's ability to hire, motivate, and retain top talent.Key Responsibilities:Develop and...
-
Inside Sales and Business Optimization Director
4 weeks ago
Racine, Wisconsin, United States CNH Industrial Full timeJob DescriptionAt CNH Industrial, we are seeking a highly skilled and experienced professional to fill the role of Inside Sales and Business Optimization Director. This position is a key part of our team, responsible for driving commercial growth and sales enablement across our organization.Key ResponsibilitiesDevelop and implement regional Inside Sales...
-
Executive Director
4 weeks ago
Racine, Wisconsin, United States YMCA Full timeJob DescriptionThe Racine Family YMCA is seeking a visionary leader to serve as its Chief Executive Officer. This key position oversees the organization's operations, ensuring the delivery of high-quality programs and services to the community.As the CEO, you will be responsible for developing and implementing the Y's strategic direction, working closely...
-
Voter Contact Field Director
4 weeks ago
Racine, Wisconsin, United States The Outreach Team Full timeJob DescriptionAbout The Outreach TeamWe are a premier national field firm that partners with organizations working to solve some of the biggest problems facing our society. Our team is dedicated to building the resources needed to make an impact.We are hiring Lead & Deputy Directors to manage our offices in Racine, WI. Deputy Field Directors will recruit,...
-
Executive Director
4 weeks ago
Racine, Wisconsin, United States Spano Pratt Full timeJob Title: Executive DirectorJob Summary:Racine Vocational Ministry (RVM) is seeking an experienced Executive Director to lead our organization in advancing our mission of empowering individuals to achieve their full potential. The successful candidate will have a proven track record of managing programs, developing budgets, and building relationships with...
-
Global Financial Planning and Analysis Director
1 month ago
Racine, Wisconsin, United States Modine Manufacturing Company Full timeJob Summary:Modine Manufacturing Company is seeking a highly skilled Global Financial Planning and Analysis Director to join our team. As a key member of our finance department, you will be responsible for providing oversight functions for global segment financial planning and analysis. This role includes working with all Finance Directors, Vertical FP&A...
-
Project Manager
4 weeks ago
Racine, Wisconsin, United States Equus Full timeJob OverviewWe are seeking a highly skilled and experienced Project Director to lead our workforce development initiatives. As a key member of our team, you will be responsible for developing and implementing strategies to achieve our mission and vision.The ideal candidate will have a strong background in project management, with a proven track record of...