Brand Marketing Manager

3 days ago

Buena Park, California, United States cesna Full time
Job Title: Brand Marketing Manager

We are seeking a highly skilled Brand Marketing Manager to join our team at Cesna. As a key member of our marketing department, you will be responsible for developing and executing integrated marketing campaigns that drive business growth and brand awareness.

Key Responsibilities:
  • Lead the annual marketing communication planning process, collaborating with cross-functional team members and agency partners.
  • Craft the strategic vision for content and engagement strategies across all channels, ensuring alignment with the brand and its mission/values.
  • Develop and implement social media strategies, including community management, to build awareness among new consumers and advocate for the current fanbase.
  • Assist in the company's digital ecosystem strategy, covering the website, email marketing, and third-party e-commerce, and provide ongoing analysis and recommendations for optimization against channel objectives.
  • Ensure marketing activations begin with consumer insight and are designed to drive desired behavior change and action, with ongoing optimization by audience and channel.
  • Apply consumer journeys to enhance the consumer UX and improve synergies between messages and touchpoints.
  • Write strategic marketing briefs to inspire best-in-class ideas aligned with brand needs for delivering business impact.
  • Collaborate with cross-functional partners to develop fully integrated communications programs.
  • Partner with the category team to translate business/marketing objectives into inspiring and actionable marketing communications objectives and briefs.
  • Foster close, collaborative relationships with external marketing channel specialists to ensure the activation of marketing communications plans across all channels.
  • Establish success metrics and KPIs, defining the process for reporting out on the optimization and results of the integrated marketing program.
  • Effectively communicate complex ideas, anticipate potential challenges, and influence others.
  • Manage a marketing specialist, guiding her through the career development process.
  • Contribute to the oversight of the design function, providing leadership and vision for brand identity and the creative process.
  • Assist in designing and leading various consumer research projects, sharing results with cross-functional team members.
  • Assist in developing annual marketing budget and managing annual budgets across all areas of activation and agency fees.
  • Assist in managing all agency relationships, including prioritization of agency resources, SOW development, and agency evaluations.
  • Assist in developing a company-wide tradeshow booth concept, messaging, etc.
Requirements:
  • Bachelor's degree required, preferably in Marketing, Advertising, or Business Administration. MBA preferred.
  • 8+ years of experience in CPG brand marketing (digital & social) experience is essential: Perishable (= fresh) foods category brand marketing and/or digital marketing experience is a plus.
  • Rich experience and knowledge of integrated marketing campaigns that include digital, social, e-commerce, and in-store promotions.
  • Prior consumer research and syndicated data analysis experience is a plus.
  • Strong performance marketing background.
  • Have a positive and can-do attitude, be dependable, self-motivated, and demonstrate excellent communication skills.
  • Team player with excellent interpersonal skills; must be able to build relationships with internal and external partners, agencies, and vendors.
  • Exceptional verbal and written communication skills.
  • Strong work ethic and project management skills.
  • Ability to be resourceful and flexible is a must.

Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicants, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.

  • Brand Marketing Manager

    2 weeks ago

    Buena Park, California, United States cesna Full time

    Job Title: Brand Marketing ManagerWe are seeking a highly skilled Brand Marketing Manager to join our team at Cesna. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive business growth and brand awareness.Key Responsibilities:Lead the annual marketing communication planning...

  • Marketing Manager

    6 days ago

    Buena Park, California, United States Mitchell Management Full time

    Marketing ManagerAt Mitchell Management, we're seeking a highly motivated and creative Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy to promote our brand and drive business growth.Key Responsibilities:Develop and implement a brand development...

  • Brand Marketing Manager

    1 week ago

    Menlo Park, California, United States RTA US Full time

    Job Title: Brand Marketing ManagerRussell Tobin's client, a leading social media company, is seeking a skilled Brand Marketing Manager to join their remote team.Job Summary:The Brand Marketing Manager will be responsible for conducting in-depth research and analysis of competitive brands, identifying key strengths and weaknesses, and developing strategic...

  • Brand Marketing Manager

    3 weeks ago

    Menlo Park, California, United States META Full time

    Job Title: Brand Marketing Manager - WhatsAppMeta is seeking an experienced Brand Marketing Manager to drive the Consumer Brand across key markets. The ideal candidate will have strategic consumer marketing experience, developing cross-functional partnerships and running multi-channel campaigns and programs for a high-profile brand, within the CPG or...

  • Brand Marketing Strategist

    2 weeks ago

    Menlo Park, California, United States Russell Tobin & Associates Full time

    Brand Marketing Manager Job DescriptionRussell Tobin & Associates is seeking a skilled Brand Marketing Manager to join our team. As a Brand Marketing Manager, you will be responsible for researching and analyzing competitive brands, documenting and presenting recommendations, and working to identify and address critical branding issues.Key...

  • Marketing Manager, Music Education

    3 weeks ago

    Buena Park, California, United States Yamaha America Full time

    {"Job Title": "Marketing Manager, Music Education", "Job Summary": "We are seeking a highly skilled Marketing Manager, Music Education to join our team at Yamaha America. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to engage and advocate for key customer verticals across the entire Yamaha...

  • Marketing Manager, Music Education

    2 days ago

    Buena Park, California, United States Yamaha Full time

    Job Title: Segment Marketing Manager, Music EducationYamaha is seeking a highly skilled Segment Marketing Manager to join our Music Education department. As a key member of our team, you will be responsible for developing and executing marketing strategies to engage and advocate for key customer verticals across the entire Yamaha enterprise.Key...

  • Brand Marketing Manager

    4 weeks ago

    Menlo Park, California, United States Russell Tobin & Associates Full time

    Job Summary:Russell Tobin & Associates is seeking a highly skilled Brand Marketing Manager to join our team. As a Brand Marketing Manager, you will be responsible for leading the development and implementation of brand marketing strategies that drive business growth and customer engagement.Key Responsibilities:Conduct in-depth research and analysis of...

  • Lead Counsel, Brands and Marketing

    4 weeks ago

    Menlo Park, California, United States The San Mateo County Bar Association Full time

    About the RoleThe San Mateo County Bar Association is seeking a highly motivated and experienced attorney to serve as Lead Counsel, Brands and Marketing. This is a unique opportunity to join a growing legal team and work on interesting issues in a fast-paced environment.Key ResponsibilitiesSupport product teams in selecting, protecting, and enforcing their...

  • Product Marketing Manager

    4 days ago

    Buena Park, California, United States Yamaha Full time

    Product Marketing ManagerYamaha is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing go-to-market strategies for our products, driving sales growth, and building strong relationships with internal stakeholders.Key Responsibilities:Develop...

  • Marketing Product Manager

    2 weeks ago

    Buena Park, California, United States Pulmuone Foods USA Inc. Full time

    Job OverviewPulmuone Foods USA Inc. is seeking a talented Marketing Product Manager to join our team. As a key member of our marketing team, you will be responsible for driving product growth and profitability through strategic product management and marketing initiatives.Key ResponsibilitiesMonitor and analyze sales volumes, market share trends, and...

  • Marketing Specialist

    3 weeks ago

    Buena Park, California, United States Gravity Interactive Inc Full time

    Job DescriptionAbout Gravity Interactive Inc.Gravity Interactive Inc. is a leading online game publisher in North America, with a strong presence in the gaming industry. As a subsidiary of Gravity Co., Ltd., a prominent online game publisher in South Korea, we strive to deliver high-quality gaming experiences to our players.Our MissionWe aim to become a...

  • Product Marketing Manager

    7 days ago

    Buena Park, California, United States Yamaha Full time

    Product Marketing ManagerAt Yamaha, we're committed to helping everyone progress, express, and connect through music and sound. As the world's largest musical instrument manufacturer, we're known for our quality, customer service, and innovation.Key ResponsibilitiesDevelop and execute product marketing strategies to drive sales growth and customer...

  • Marketing Campaign Specialist

    1 week ago

    Buena Park, California, United States Gravity Interactive Inc Full time

    Job Title: Marketing SpecialistGravity Interactive Inc is seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for planning, strategizing, and executing marketing campaigns to promote our games and increase brand awareness.Key Responsibilities:Conduct market research to identify trends and...

  • Marketing Director

    2 weeks ago

    Buena Park, California, United States Woongjin Full time

    Job Title: Marketing Director - Category StrategyWe are seeking a highly skilled Marketing Director to lead our Category Strategy efforts in the Asian Foods market. As a key member of our team, you will be responsible for developing and executing short-term and long-term strategies to drive category growth and profitability.Key Responsibilities:Develop and...

  • Marketing Director

    3 weeks ago

    Buena Park, California, United States Woongjin Full time

    Job DescriptionAt Woongjin, we're seeking a seasoned Marketing Director to lead our Asian Foods category strategy in the US, Canada, and Europe. As a key member of our cross-functional team, you'll drive growth and profitability through innovative product development, marketing campaigns, and strategic partnerships.Key Responsibilities:Develop and execute...

  • Marketing Director

    6 days ago

    Buena Park, California, United States Woongjin, INC. Full time

    Job Title: Marketing Director - Food IndustryWoongjin, INC. is a rapidly growing team that provides a range of unique, exceptional, and enhanced services to our clients. We have a strong moral code that includes the service of goodness without expectations of reward. We are motivated by the sense of responsibility and servant leadership.Job...

  • Product Manager

    7 days ago

    Buena Park, California, United States cesna Full time

    Job OverviewCesna is seeking a highly skilled Product Manager to lead the development and growth of our product portfolio. As a key member of our team, you will be responsible for driving innovation, managing product lifecycles, and ensuring the success of our products in the market.Key ResponsibilitiesDevelop and execute a strategic 3-year plan to drive...

  • Marketing Specialist

    2 days ago

    Buena Park, California, United States Gravity Interactive Inc Full time

    Job Title: Marketing SpecialistGravity Interactive Inc is seeking a creative and results-driven Marketing Specialist to join our team. As a key member of our business strategy department, you will be responsible for planning, strategizing, and executing marketing campaigns for our current and upcoming games across major channels.Key Responsibilities:Conduct...

  • Procurement Specialist

    1 week ago

    Buena Park, California, United States Walong Marketing Inc. Full time

    Job SummaryWe are seeking a highly skilled Procurement Specialist to join our team at Walong Marketing Inc. in Buena Park, CA. As a key member of our supply chain team, you will be responsible for building and maintaining strong relationships with suppliers, negotiating contracts, and analyzing purchasing data to identify trends and opportunities for cost...