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Brand Marketing Manager

2 months ago

Menlo Park, California, United States RTA US Full time
Job Title: Brand Marketing Manager

Russell Tobin's client, a leading social media company, is seeking a skilled Brand Marketing Manager to join their remote team.

Job Summary:

The Brand Marketing Manager will be responsible for conducting in-depth research and analysis of competitive brands, identifying key strengths and weaknesses, and developing strategic recommendations to drive business growth.

Key Responsibilities:

  • Conduct market research and analysis to identify trends and opportunities in the competitive landscape
  • Develop and deliver detailed reviews of competitive brands, including product features, design, and perceived strengths and weaknesses
  • Research and document company products, comparing them to past, current, and future competitive offerings
  • Present recommendations based on research and analysis to drive business growth
  • Identify and address critical branding issues

Requirements:

  • Bachelor's degree in Psychology, Human Factors, or related field required
  • 10+ years of experience in global brand-consumer packaged goods, with a strong understanding of consumer insights and data
  • Experience leading brand campaigns, media, and measurement
  • Ability to multi-task and drive activity

Benefits:

Russell Tobin offers comprehensive healthcare coverage, supplemental coverage, a 401(k)-retirement savings plan, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with preferred vendors.