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Brand Marketing Manager

2 months ago

Menlo Park, California, United States Russell Tobin & Associates Full time

Job Summary:

Russell Tobin & Associates is seeking a highly skilled Brand Marketing Manager to join our team. As a Brand Marketing Manager, you will be responsible for leading the development and implementation of brand marketing strategies that drive business growth and customer engagement.

Key Responsibilities:

  • Conduct in-depth research and analysis of competitive brands, including product features, design, and market trends.
  • Develop and deliver detailed reviews of company products, including comparisons to past, current, and future competitive offerings.
  • Present recommendations based on research and analysis to drive business growth and customer engagement.
  • Identify and address critical branding issues to maintain a strong market presence.

Requirements:

  • Bachelor's degree in Psychology, Human Factors, or related field required.
  • 10+ years of experience in global brand marketing, consumer packaged goods, and campaign marketing.
  • Proven track record of leading brand campaigns and driving business growth.
  • Strong analytical and problem-solving skills, with the ability to collect and analyze human behavioral data.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

Benefits:

Russell Tobin & Associates offers a comprehensive benefits package, including health insurance, retirement savings, and employee assistance programs.