Digital Media Strategist, Retail and Commerce
4 weeks ago
VML is seeking an experienced Associate Media Director, Retail and Commerce to lead the strategy and planning of digital media for large consumer packaged goods clients. The ideal candidate will possess a strong understanding of digital media channels, including retailer ecosystems, and have experience managing junior team members.
Key Responsibilities
- Develop and maintain a comprehensive media strategy that defines how paid media will be applied to increase engagement, visibility, and traffic across client initiatives.
- Oversee the translation of client program objectives into strategic and tactical retail media recommendations.
- Develop media campaign ideas, content, and promotions in coordination with account, strategy, and creative teams.
- Define key performance indicators and implement measurement, analytics, and reporting in coordination with analytics team.
- Key point of contact for media vendor relationships.
- Educate client and internal stakeholders on program performance.
- Oversee the centralization and analysis of all campaign results.
Requirements
- 7 years of media experience working in an agency setting.
- Strong level of understanding of digital media channels, preferably with CPG clients and retailers.
- Experience with retailer ecosystems, i.e. Walmart, Target Roundel, KPM required.
- Familiarity with Prisma and MediaOcean or equivalent software preferred.
- Understanding of new/emerging media developments.
- Experience managing junior team members.
What We Offer
- Passionate, driven people.
- Consciously cultivated culture.
- Competitive benefits.
- Growth-minded opportunities.
VML is an Equal Opportunity Employer
VML is committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.
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