Digital Strategist

2 days ago

Merrionette Park, United States RISE Services Inc Full time

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing. We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture. The Digital Strategist is responsible for helping to create strategic digital media plans on behalf of Rise clients. The Digital Strategist is responsible for placing, confirming and monitoring digital media orders to ensure the clients’ advertising program is executed flawlessly. Key Responsabilites: Support internal clients in launching and maintaining campaigns on behalf of Quad media clients Assist in development of media strategy and recommendation and helping with elements of client presentations Communication of the roles of different digital channels within a Connections Strategy Proactively lead campaign build to ensure flawless execution of assigned media buys Management and confirmation of vendor media orders Primary focus on digital operations and quality assurance for all campaign launch/modifications Analyze and interpret data trends and develop improvement solutions; educate key stakeholders internally and externally on changes to process and reoccurring issues Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration Job Requirements: Understanding of digital media platform management tools. Experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager Understanding of the importance of programmatic, paid social and paid search within the media plan Knowledge of the different ways digital media is bought Expertise in identifying and forecasting emerging trends in the digital marketing ecosystem Ability to convert and implement strategic plans into tactical executions Ability to work with a team to think strategically and act tactically in order to align Quad's services with customer needs Ability to pull/interpret data and provide campaign insights Education: Bachelor's degree (communications, marketing, advertising or business) Experience: Minimum of 2 years relevant work experience in digital media planning, buying or execution Certificates, Licenses, Registrations: Any certificates in Google Ads, Google Marketing Platform, Google Analytics, The Trade Desk Edge, Facebook Blueprint, Microsoft Ads and IAB Digital Media Planning & Buying a plus Knowledge, Skills & Abilities: Strong interpersonal skills as well as verbal and written communication skills to effectively interact with internal departments, external vendors, and all levels of the organization Strong analytical capabilities with aptitude for determining the optimal ways to setup, deliver, troubleshoot, and QA campaigns. While this role is posted as remote, preference will be given to candidates based in the Chicago market, Minneapolis and Dallas. Rise and Quad are proud to be an equal opportunity employers and value diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.

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