Digital Strategy Manager

1 day ago

Schiller Park, United States Location3 Full time

This is a remote position, but we are currently only able to hire within the U.S. Position Summary As a Digital Strategy Manager, you have a deep knowledge of digital marketing both from a strategic and practitioner perspective, as well as being experienced and proficient in analyzing and leveraging data to support the marketing strategy. In this role, you will work closely with both our internal agency team and clients to develop and execute effective digital marketing strategies, analyze reporting, run quarterly business reviews, and lead annual strategy planning sessions. Analytical skills partnered with industry experience allow you to ideate, architect, and lead a marketing strategy that transforms business and drives revenue. You build strong partnerships grounded in trust because you are a strong communicator, a passionate problem solver, an innovative thinker, and a leader with years of experience to back up your vision. In addition, the right candidate will embody our company values of being: WE LOVE NEW IDEAS - Curiosity is in our DNA WE ARE IN IT TOGETHER - Be a person people count on WE ARE PROBLEM SOLVERS - Thinking critically to bring solutions to the table WE DO THE RIGHT THING - Make choices everyone can stand behind Expected Salary - $90,000 to $100,000 annually depending on experience Essential Job Functions: Client Relationship Management: Acts as the primary point of contact for clients, establishing strong relationships with key stakeholders, including CMOs and other corporate marketing team members. Proactively communicates with clients to understand their needs, address concerns, and ensure their satisfaction throughout the engagement. Develops and executes Digital Marketing Strategy: Collaborates with clients to understand their business objectives and develop comprehensive digital marketing strategies that align with their goals. Implements strategic initiatives across various digital channels, including Google Ads, Meta, Programmatic DSP, SEO, and other relevant platforms. Analytics and Reporting: Utilizes advanced digital marketing analytics tools such as Google Analytics 4 (GA4) and other platforms to analyze campaign performance, track KPIs, and generate actionable insights. Prepares comprehensive reports and presents findings to clients, providing strategic recommendations for optimization and improvement. Quarterly Business Reviews (QBR) and Annual Strategy Planning: Leads quarterly business review meetings with clients, assessing campaign performance, discussing results, and identifying areas for growth and improvement. Leads annual strategy planning sessions to align marketing initiatives with business objectives, ensuring long-term success. Conversion Rate Optimization (CRO): Develops customer journey maps and implements creative funnels and sequencing strategies to enhance user experience and maximize conversions. Builds and manages A/B/multivariate testing programs for creative assets and landing page UX, leveraging data-driven insights to optimize performance. Budget Forecasting: Works closely with clients to forecast and manage digital marketing budgets effectively. Monitors spending and allocates resources strategically to achieve maximum ROI. Essential Job Requirements: 5 years of proven digital marketing experience working to plan, launch, and analyze cross-channel campaigns including paid search, display, programmatic, social media, and SEO. 5 years of proven experience directly managing client relationships, including ownership of performance KPIs and reporting. 3 years of hands-on experience managing ad campaigns in platforms such as Google Ads, Meta, LinkedIn, and Programmatic DSP. Track record of collaborating with CMOs and other corporate marketing team members to achieve marketing goals. 3 years of expertise in digital marketing analytics, including proficiency in tools such as Google Analytics 4 (GA4), attribution modeling, and budget forecasting. Strong critical thinking skills, ability to think quickly and work autonomously. Gifted communicator and presenter with storytelling experience. Outstanding organizational skills, some project management skills preferred. Ability to effectively manage and nurture a team of 1 or more people. Up to 25% travel within the continental US. About Us Creative Thinkers, Data Geeks & Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 60 full-time employees who service global, national, and local brands. Why Us? Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. J-18808-Ljbffr

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