Content Marketing Specialist I

1 week ago


Southfield, Michigan, United States Stefanini North America and APAC Full time

Position Overview:
We are seeking a talented and innovative Marketing Content Developer for a full-time hybrid role. The ideal candidate will possess a knack for crafting compelling content that engages audiences and drives results.

Key Responsibilities:
- Conduct thorough research and produce a variety of content formats, including eBooks, white papers, articles, and case studies that educate and engage our target audience.
- Create and manage social media content across platforms such as Twitter, LinkedIn, and Facebook to enhance brand visibility.
- Collaborate with cross-functional teams to brainstorm and develop content ideas that align with current trends and market needs.
- Engage with technical experts to gather insights on our solutions and competitive landscape.
- Stay informed on effective content strategies and campaigns to continually improve our communication efforts.

Content Management:
- Maintain and uphold our brand's tone and voice guidelines.
- Contribute to the development of marketing strategies and the creation of necessary assets.
- Assist in refining team processes and project management as required.
- Utilize analytics to assess content performance and recommend enhancements.

Qualifications:
- 1-2 years of experience in B2B content creation and curation.
- A strong portfolio showcasing both short-form and long-form content tailored for diverse audiences.
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- Proven ability to write engaging content for lead generation in a B2B context.
- Familiarity with digital marketing practices, lead nurturing, and marketing automation tools.
- Strong research capabilities to develop captivating narratives for content.
- Excellent attention to detail in editing and reviewing content.
- Strong interpersonal skills and a collaborative mindset.

Preferred Skills:
- Experience in creating lead generation content specifically for the IT and Digital services sector.
- Knowledge of SEO best practices.
- Ability to analyze content strategy effectiveness through data-driven metrics.

About Us:
Stefanini has been a leader in IT services for over 30 years, providing innovative solutions that empower businesses worldwide. Our extensive portfolio includes IT Infrastructure Outsourcing, Application Managed Services, and more, all designed to enhance operational efficiency.

What We Offer:
- An opportunity to work with a diverse and talented team in a collaborative environment.
- A comprehensive benefits package, including 401(k), paid time off, and health insurance.
- Access to professional development programs through Stefanini University.



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