Content Marketing Specialist I

2 weeks ago


Southfield, Michigan, United States Stefanini North America and APAC Full time

Position Overview:
We are seeking a Marketing Content Developer for a full-time hybrid role. This position is ideal for a dynamic and innovative individual who understands the nuances of crafting content that engages and converts.

Key Responsibilities:
- Conduct thorough research and produce a variety of content formats, including eBooks, white papers, articles, product materials, and case studies that educate and engage our audience.
- Create and manage social media content across platforms such as Twitter, LinkedIn, and Facebook to enhance brand visibility.
- Collaborate with cross-functional teams to brainstorm and develop relevant content ideas.
- Maintain ongoing communication with technical experts to gather insights about our solutions and competitor offerings.
- Stay updated on industry trends and effective content strategies to continuously improve our communication efforts.

Qualifications:
- 1-2 years of experience in B2B content development.
- A strong portfolio showcasing both short-form and long-form writing.
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- Proven ability to write engaging content for B2B audiences, with a balance of professionalism and creativity.
- Familiarity with digital marketing processes, lead nurturing, and marketing automation.
- Excellent research skills to create compelling narratives for content.
- Strong attention to detail and editing skills.

Preferred Skills:
- Experience in the IT and Digital services sector.
- Knowledge of SEO best practices.
- Ability to analyze content performance and provide data-driven recommendations.

About Us:
Stefanini has been a leader in enhancing IT operations for over 30 years, offering a range of services designed to empower businesses. Our innovative solutions are aligned with market trends such as automation and cloud technology, and we are recognized for our commitment to excellence.

What We Offer:
- An opportunity to work with talented professionals in a collaborative environment.
- A comprehensive benefits package, including 401(k), paid time off, and health insurance.
- Access to professional development programs through Stefanini University.



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