Digital Media Activation Supervisor

1 week ago

New York, New York, United States PMX Full time

Job Summary

PMX Central Activation is seeking an experienced and motivated Digital Media Activation Supervisor to assist the Activation team for client engagement. The ideal candidate will support internal execution procedures and be a key component of a small and cohesive team.

About the Role

The Digital Media Activation Supervisor will collaborate with internal team members to support the execution of paid media campaigns. This includes maintaining and developing familiarity with performance media platforms, creating and documenting best practices for campaign setup and optimization procedures, and attending regular status calls with onshore and offshore internal stakeholders.

Responsibilities

  • Maintain and develop familiarity with performance media platforms, assist with creation and documentation of best practices for campaign setup/optimization procedures.
  • Attend regular status calls with onshore and offshore internal stakeholders.
  • Support internal team members' work with offshore team to develop and maintain quality, implementation, and maintenance of operating procedures.
  • Develop and maintain relationships with Partners to ensure the team is equipped with best practices and platform strategy.
  • Provide strong organization and project management support to the onshore and offshore teams.
  • Attend meetings with the media activation teams to ensure team members are provided all collateral necessary to provide excellent media activation support.
  • Assist with generation and collation of media activation collateral, as well as dissemination of industry and platform updates to the larger team.
  • Assist with organization and execution of platform trainings.
  • Assist in identifying and reporting any issues that may arise during the team's day to day executions.
  • Develop familiarity of industry trends through advertising and media journals and recognized marketing source.
  • Lead the development of structured training plans and mentor staff within our global delivery network.
  • Provide thought leadership with ability to tie new platform/product offerings and automation to brand/client business objectives while supporting centralized learning agendas.

Requirements

  • Minimum of 3+ years of experience in at least one of the following: Paid Social, Paid Search, Retail Commerce, or Media Planning.
  • Experience using the corresponding channel's Paid Media Platforms (Social: Meta Ads, LinkedIn Ads, Tik Tok Ads, X Ads. Search: Google Ads, Microsoft Ads, SA360, Apple Ads. Commerce: Pacvue, Skai, Amazon Ads, Walmart Ads, CitrusAds, etc.).
  • Strong campaign management/optimization knowledge.
  • Desire to grow knowledge of performance media channels and platforms.
  • Direct report management experience.
  • Manage multiple deliverables & project timelines efficiently.
  • Demonstrated project management skills.
  • Proficient in Microsoft Suite products.

Preferred Qualifications

  • Experience in or familiarity with a secondary performance media channel (Paid Social, Paid Search, Retail Commerce, or Media Planning).
  • Experience with project management tools (Jira, Microsoft Task Tracker, Smartsheets).
  • Elementary knowledge in one/two of the following fields: Digital marketing, Media planning, Media Buying, Creative, Strategy.
  • Working knowledge of ad tech platforms, manual bidding platforms, APIs, etc.

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