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Media Activation Lead

2 months ago

New York, New York, United States GForce Life Sciences Full time

Overview

We are seeking a dynamic and innovative Marketing Manager who is deeply passionate about leveraging data to enhance media performance. This role is essential in optimizing our luxury brands' visibility and effectiveness across various digital platforms, including paid search, social media, and affiliate marketing.

Key Responsibilities

  • Develop and implement comprehensive media strategies that align with business objectives.
  • Analyze and interpret media KPIs to drive performance improvements.
  • Collaborate closely with cross-functional teams, including CRM and brand marketing, to create integrated marketing strategies.
  • Manage media budgets effectively while ensuring optimal allocation of resources.
  • Stay abreast of industry trends and best practices in luxury marketing and media.

Qualifications

  • Minimum of 8 years of experience in digital marketing and media activation.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Strong understanding of media platforms and trends in the luxury sector.
  • Expertise in analyzing media metrics across various channels.
  • Exceptional organizational skills and attention to detail.
  • Proven ability to communicate effectively with diverse stakeholders.
  • Strong presentation skills and the ability to articulate complex ideas clearly.
  • Able to thrive in a fast-paced, evolving environment.