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Vice President of Brand and Marketing Strategy

2 months ago

Indianapolis, Indiana, United States InsideHigherEd Full time

About the Role:

We are seeking a highly experienced and strategic Vice President of Brand and Marketing to join our team at InsideHigherEd. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives growth, engagement, and brand awareness for our organization.

Key Responsibilities:

  • Marketing Strategy: Develop and implement a marketing strategy that aligns with our organizational goals and objectives.
  • Brand Management: Oversee the development and execution of our brand strategy, ensuring consistency across all channels and touchpoints.
  • Team Leadership: Lead and manage a team of marketing professionals, providing guidance, support, and development opportunities to ensure their success.
  • Partnerships and Collaborations: Foster and maintain strategic partnerships with key stakeholders, including vendors, suppliers, and industry partners.
  • Performance Metrics and Analysis: Develop and track key performance metrics to measure the effectiveness of our marketing efforts and make data-driven decisions to optimize our strategy.

Requirements:

  • Experience: Minimum 10 years of experience in a senior marketing leadership role, preferably in higher education.
  • Education: Bachelor's degree in business, marketing, communications, or a related field; Master's degree in marketing or a related field preferred.
  • Skills: Proven track record of developing and executing successful marketing strategies, excellent leadership and team management skills, and strong analytical and problem-solving skills.

About InsideHigherEd:

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