Lead Media Strategist

2 weeks ago

New York, New York, United States Equal Justice USA Full time
Job Overview

About Equal Justice USA: Equal Justice USA (EJUSA) is a prominent national organization dedicated to reforming the justice system by advocating for approaches to violence that disrupt cycles of trauma. Our work intersects criminal justice, public health, and racial equity, focusing on prioritizing healing and safety over punitive measures, advancing racial justice, and addressing the needs of survivors.

Our Mission: We aim to enhance community safety through:

  • Empowering and expanding community-driven solutions to violence.
  • Building capacity within community organizations and securing necessary funding by advocating for policies that support alternatives to punitive systems.
  • Transforming the narrative surrounding justice, minimizing the harm caused by the current system, and constructing a justice framework that genuinely promotes safety and well-being.

Work Environment: EJUSA fosters a unique work culture characterized by passionate and collaborative leaders who value each other as whole individuals. Our organizational ethos is deeply rooted in the principles that guide our mission, ensuring that equity, partnership, and healing are integral to our daily operations.

Role Overview: We are in search of a dynamic, innovative storyteller and proficient communicator skilled in relationship management, writing, and data organization. This role will collaborate closely with the Communications team and Program staff to effectively convey our narrative, enhance the organization's visibility in media, and create opinion pieces that reflect EJUSA's mission and vision. The ideal candidate will cultivate trust and relationships with Program staff, external partners, and community members to share impactful stories with media outlets.

Key Responsibilities:

  • Develop and maintain organized media lists categorized by geography, issues (such as racial justice and violence prevention), and media type.
  • Translate complex information into accessible language.
  • Proactively pitch stories using current events as opportunities while fostering relationships with journalists.
  • Prepare staff for media engagements by researching outlets and journalists, and crafting key messages.
  • Draft and pitch opinion pieces from leadership and key community partners.
  • Create press releases and statements in response to news events, as well as media advisories for significant occurrences.
  • Provide media training to staff as required.
  • Collaborate with EJUSA's media consultant on strategic initiatives.
  • Engage in programmatic work by attending meetings and identifying noteworthy campaign moments.
  • Communicate EJUSA's mission with a nuanced understanding of racial injustice in the U.S., using language that honors the dignity of marginalized communities.
  • Undertake additional projects and responsibilities as needed.

Qualifications:

  • Proven ability to create compelling written content for diverse audiences.
  • Demonstrated success in pitching stories to media outlets.
  • Strong grasp of the media landscape and effective engagement strategies.
  • Ability to handle sensitive and confidential information with discretion.
  • Experience working in a Mac environment.
  • Resourceful, creative, and adaptable personality with a sense of humor.
  • Commitment to the mission and core values of Equal Justice USA.
  • Dedication to advancing racial equity.

Compensation and Benefits: The salary range for this position is competitive and commensurate with experience, accompanied by excellent benefits including employer-paid medical and dental coverage, retirement plans, paid time off, and professional development opportunities.

Additional Perks:

  • Flexible work schedules that prioritize employee wellness.
  • Opportunities for in-person retreats to foster team bonding and strategic planning.
  • Support for home office setup and other employee needs.
  • Participation in affinity groups and wellness initiatives focused on staff health and community engagement.

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