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Strategic Brand Planning Director

2 months ago

New York, New York, United States FCBCURE | An IPG Health Company Full time
Job Summary

The Associate Director, Strategic Brand Planning is a seasoned brand strategist with expertise in insight generation, positioning, and creative brief writing. They lead core brand strategy deliverables and workshops with autonomy, while serving as a consultant to clients on research design and analysis. Their ability to understand disease, market, and competition enables them to develop bespoke brand strategies and provide independent guidance to both internal teams and clients. The Associate Director, Strategic Brand Planning is responsible for supervising and career developing junior talent.

Key Responsibilities
  • Develop and execute strategic brand plans, ensuring alignment with agency processes and pharma compliance requirements.
  • Conduct research, gather customer dynamics, and apply disease state understanding to brand strategy and challenges.
  • Effectively communicate brand strategies through written reports and presentations.
  • Support new business development by conducting research, distilling insights, generating strategy, and storytelling.
Client Management
  • Lead strategic client workshops and brainstorming sessions, demonstrating facilitation and leadership skills.
  • Provide expert guidance on market research design, methodologies, and analysis to clients.
Cross-Functional Collaboration
  • Act as the internal brand team's point of contact, fostering positive team dynamics with limited supervision.
  • Partner with other agency departments to ensure the pull-through of insights and strategy.
Talent Management
  • Manage and mentor junior-level staff, delegating tasks and assignments as needed.
  • Involved in hiring and staffing decisions, as well as full life-cycle talent management.
Requirements
  • 5+ years of experience in brand strategy or market research.
  • Pharmaceutical/health/market access/access and reimbursement experience required.
  • Strong working knowledge of market research tools and social media platforms.
  • Excellent oral and written communication skills, with the ability to articulate a strategic point of view.
Competencies
  • Communication: Expresses ideas accurately, concisely, and clearly.
  • Curiosity: Displays eagerness in learning and asks thought-provoking questions.
  • Passion: Demonstrates investment and commitment to brands, clients, teams, and assignments.
  • Organization: Creates clear goals, identifies resources, and schedules tasks to achieve them.
  • Collaboration: Works effectively in a team environment to build and foster positive relationships and trust.
  • Agility: Ability to change directions quickly and think on your feet.
  • Forward Thinking: Focused on short-term wins as well as building towards long-term success.
  • Problem-Solving: Shows interest in finding the cause of problems, looks for effective solutions, and takes necessary action to resolve them.
  • Engaged/Motivated: Is attentive and shows interest in the subject and learning the discipline.
  • Attention to Detail: Self-edits work and has a sharp focus on even the smallest of details.