VP of Strategic Insights and Planning

2 months ago

New York, New York, United States Rise & Run | An IPG Health Company Full time

JOB SUMMARY

The Vice President of Strategic Brand Development is a highly experienced brand strategist and client-focused planning leader with a proven history of managing intricate accounts and presentations. They exhibit outstanding strategic narrative capabilities and the proficiency to steer insight generation and campaign formulation. With a knack for swiftly establishing personal credibility and positioning themselves as a strategic authority, they thrive in embracing new and potentially more demanding accounts, spearheading new business initiatives and participating in pitch presentations. Recognized as a leader within the organization, they are accountable for overseeing and nurturing the professional growth of various talent levels.

ESSENTIAL FUNCTIONS

Brand Strategy Development

  • Mastery in strategic methodologies, agency protocols, and pharmaceutical compliance standards.
  • Transforms market dynamics, consumer insights, and comprehensive knowledge of disease states into effective brand strategies and solutions to brand challenges.
  • Exhibits exceptional storytelling capabilities and a distinctive voice in written strategic communication.
  • Leadership in new business initiatives and participation in pitch meetings.

Client Relationship Management

  • Demonstrates strategic leadership and facilitates large-scale and customized client workshops and brainstorming sessions.
  • Influences the development of strategic perspectives and recommendations both internally and with senior clients.
  • Acts as a consultant to clients on market research design, methodologies, and analytical approaches.
  • Possesses a strong strategic voice, driving clarity, direction, and leadership in internal and client meetings.

Cross-Departmental Collaboration

  • Leads strategic planning efforts across multiple brands and integrated accounts with autonomy and expertise.
  • Collaborates with other agency departments to ensure effective implementation of insights and strategies.
  • Talent Management & Development
  • Oversees and cultivates junior staff, delegating tasks and responsibilities as appropriate.
  • Responsible for recruitment and staffing decisions, as well as comprehensive talent management (including feedback delivery, performance reviews, and general management).

JOB DUTIES & RESPONSIBILITIES

  • Exhibits expert-level understanding of strategic planning fundamentals related to disease states, indications, and customer science for assigned brands.
  • Leads strategic planning for various large and small accounts, new business opportunities, and supports senior planners on larger integrated accounts with autonomy and proficiency.
  • Oversees the complete suite of brand strategy deliverables (positioning, foundational elements, creative briefs, messaging strategies, tactical planning) while mentoring junior team members towards success.
  • Expertise in market research and consulting; drives insight generation and ideation to uncover strategic opportunities and enhance creative processes.
  • Proficient in planning tools and core competencies, ensuring proper utilization of positioning, insight generation, and creative brief writing.
  • Leadership in new business efforts; gathers insights, crafts narratives, develops strategies, and ensures effective execution.
  • Strategic leadership and facilitation of complex and tailored client workshops and brainstorming sessions.
  • Directly supervises Director and Associate Director levels on brand(s), providing mentorship and guidance as necessary.
  • Regularly meets with direct and indirect reports to proactively manage career development.
  • Responsible for hiring, staffing, career development, and comprehensive talent management for the direct team (including feedback delivery, performance reviews, and general management).
  • Exhibits leadership, empathy, and professionalism in all communications.

QUALIFICATIONS

EDUCATION

Bachelor's degree in Marketing, Advertising, Communications, or a related field is preferred.

EXPERIENCE

8+ years in brand strategy or market research within an agency environment is preferred.

KNOWLEDGE, SKILLS & ABILITIES

  • Proficient in software relevant to client and agency processes, including Microsoft Word, Teams, PowerPoint, and Excel.
  • Strong working knowledge of research tools (search databases including SERMO, Datamonitor).
  • Excellent understanding of social media platforms.
  • Exceptional oral and written communication skills.
  • Strong strategic thinking and analytical abilities; capable of synthesizing insights and data from various sources to solve problems.
  • Able to manage multiple projects, adhere to timelines, and maintain organization.
  • Ability to leverage AI platforms to enhance brand needs and strategic deliverables.
  • In-depth understanding of agency offerings, services, products, and solutions.
  • Expert-level knowledge of brand/pharmaceutical marketing and promotional strategies and trends (customer, industry, innovation).

SALARY

$160,000 to $230,000 annually.

This salary range is noted within this job posting. Compensation will depend on various factors, including current/former employee ranges, market considerations, budgetary factors, tenure, and the applicant's background, experience, and qualifications.

For U.S. Job Seekers: It is the policy of Rise & Run | An IPG Health Company to provide equal employment opportunities to all employees and applicants without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable law. EOE/AA/M/D/V/F.

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