Strategic Content Director

3 weeks ago

New York, New York, United States Starcom Full time

Job Overview

Starcom is seeking a Strategic Content Director - Brand Storyteller to join our team.

As a Strategic Content Director - Brand Storyteller, you will be responsible for creating synergy amongst internal teams, external partners, and client stakeholders to carry out best-in-class, cutting-edge branded content programs.

The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience.

This is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation, and excellence.

Responsibilities

  1. Partner with creatives during idea generation to identify potential for content in today's landscape through the lens of the consumer.
  2. Work with Experience Planners to extend creative ideas through additional content leveraging JBP and preferred partnerships.
  3. Establish content best practices in service of increasing advertising effectiveness.
  4. Work with the Experience Planner and Brand Strategist, identify the role of content at a platform, target, or partner level within the Experience Plan.
  5. Work directly with the lead creatives, ensuring the execution will drive effectiveness based on consumer behavior and best practice within the channel (aka the creative translator).
  6. In partnership with the Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals.
  7. In partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purpose.
  8. Work with Influencers or Media Publishers to produce branded content.
  9. Participate in the development, execution, stewardship/project management, and reporting of campaign plans (social + digital + content).
  10. Understands all phases of the clients' marketing objectives and provides media recommendations to deliver against these objectives.
  11. Participate in ideation sessions and brief partners on what is required of them to fulfill brand objectives in the content space.
  12. Demonstrates initiative by researching and identifying valuable information/insights to improve media products.
  13. Work closely with partner agencies and brand teams to ensure content programs are in line with overarching strategies.
  14. Project manage programs from proposal stage through end date including; concept development, asset negotiation, asset production, and brand approval, reporting, and optimizations.
  15. Participate in negotiations which includes, but is not limited to, evaluating RFPs, spending trends, rate contracts, and program details across social, digital, mobile, and integrated programs.
  16. Attend vendor meetings to stay on top of the marketplace and cultivate relationships within the vendor community.
  17. Understands all proprietary research tools/processes and applies learnings during the planning process.
  18. Ability to compile and analyze reporting to determine performance insights and application to future campaigns.
  19. Management, mentorship, and training of the team.

Qualifications

  • Bachelor's Degree preferred, ideally in Marketing, Communications, Advertising, or a related field.
  • 5+ years of directly related experience.
  • Previous experience with digital media and content strategy.
  • Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data.
  • Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, easy-to-understand yet inspirational/creative style.
  • Willingness to learn and create solutions that challenge the status quo.
  • Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions.
  • Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge.
  • A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines.
  • Strong process development skills.
  • Proven experience in effectively coaching and developing others.

Estimated salary: $120,000 - $150,000 per year.

Starcom offers a competitive salary, comprehensive benefits, and opportunities for growth and professional development.

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