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Marketing Operations Audience Coordinator
2 months ago
About the Role:
We are seeking a highly skilled Audience Coordinator to join our Marketing Operations team at Solomon Page. As a key member of our team, you will be responsible for managing and distributing first-party audiences to our marketing platforms, utilizing our data management tools.
Key Responsibilities:
- Manage and distribute first-party audiences to our marketing platforms utilizing our data management tools.
- Project manage and provide updates on critical audience initiatives.
- Audit and update our global audience setup and requirements.
- Build processes and tracking materials for internal teams that adhere to privacy and legal guidelines across BUs.
- Work with channel teams to review audience implementation and activation across platform partners.
- Manage request intake and prioritization of xLOB requests and initiatives.
- Utilize holistic project management tools such as Jira, Airtable, and Google Sheets.
Requirements:
- 2-4 years of experience in Marketing Tech, Performance Marketing, Advertising, In-house Marketing, or Agency experience.
- Detailed-oriented with proven success in process development and execution.
- Strong background in Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations).
- Experience working across marketing channels such as social, programmatic, search, CTV to achieve customer acquisition and retention goals.
About Solomon Page:
Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. We pride ourselves on offering a comprehensive benefit program for our employees, including medical, dental, 401(k), direct deposit, and commuter benefits.
