Director of Performance Marketing/Paid Media

14 hours ago

Los Angeles, California, United States Michael Page Full time

Job Summary

The Director of Performance Marketing will lead the strategy, execution, and optimization of paid media efforts to drive customer acquisition, focusing on key business KPIs. This role involves managing a performance marketing budget, leading a team, and collaborating cross-functionally to ensure cohesive messaging and branding.

About the Company

Michael Page is a leading recruitment agency specializing in permanent, contract, and temporary recruitment solutions. Our clients include top companies across various industries, and we are committed to providing exceptional service and expertise to our clients and candidates.

Key Responsibilities

  • Develop and implement a comprehensive performance marketing strategy to achieve customer acquisition goals.
  • Analyze data to optimize customer acquisition costs and communicate insights to executive and cross-functional teams.
  • Manage and forecast the performance marketing budget, adjusting goals and strategies as needed.
  • Lead, mentor, and inspire the performance marketing team, fostering collaboration and innovation.
  • Collaborate with CRM, analytics, product, creative, and content teams to ensure cohesive messaging across all channels.
  • Conduct market research to identify new growth opportunities and stay ahead of industry trends.
  • Implement A/B testing and other methodologies to continuously improve campaign performance.

Requirements

  • Experience: Over 10 years in paid media buying and customer acquisition.
  • Leadership Experience: Proven track record of strong leadership, with confidence in guiding and mentoring a team of performance marketing managers.
  • Track Record: Proven success in developing effective performance marketing strategies across multiple channels.
  • Data-Driven: Highly analytical and data-focused, with a passion for utilizing KPIs to drive decision-making and strategy.
  • Technical Expertise: Proficient in Google Analytics and other analytics tools, with the ability to interpret data and make actionable recommendations.
  • Affiliate Marketing Knowledge: Experience in building or managing affiliate programs, including modeling and forecasting for affiliate performance.
  • Budget Management: Experience managing significant paid media budgets, ideally around $50M, with a focus on optimizing media spend.
  • Agency and In-House Experience: Open to candidates with either a pure agency background or in-house marketing experience, demonstrating adaptability.
  • Strategic Mindset: Ability to pressure test current media mixes and forecast future performance, setting a strong foundation for marketing strategies.

What We Offer

  • Remote Work Flexibility: Comfortable working in a fully remote environment or in a hybrid model with regular on-site collaboration if located in Los Angeles (Headquarters is in Chinatown, LA)
  • Unlimited PTO
  • Equity
  • Health Insurance: Medical, Dental and Vision - we cover 90% for employees and 60% for dependents
  • 401K + 3% match plan
  • Generous Paid Parental Leave
  • Summer Fridays

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