Strategic Communications Specialist

16 hours ago

Washington, Washington, D.C., United States ThinkWell Full time
Job Description

ThinkWell is seeking a Senior Communications Advisor to lead communications for the Strategic Purchasing for Primary Health Care (SP4PHC) project. The Advisor will support technical staff in Indonesia, Pakistan, Kenya, and Burkina Faso, as well as the global team, to shape, capture, and leverage project learning to influence the conversation on strategic purchasing.

The Advisor will bring substantial expertise in communications and marketing about health issues, technologies, and evidence, as well as experience in communications strategy and project management. The Advisor will have strong writing, editing, and visualization skills and will promote ThinkWell's products and content to diverse audiences, including through social media and website management, and by arranging and coordinating webinars, conference panels, and other events.

The Advisor will be a member of the Project Leadership Team, manage a Communications Manager, and report to the SP4PHC project Technical Director. The position is fully remote, with a strong preference for someone based in Africa or Asia.

Key Responsibilities
  • Lead SP4PHC communication strategy development and execution.
  • Support SP4PHC leadership to effectively communicate ThinkWell's SP4PHC strategy, progress, and learning to diverse audiences, including policy-makers and development partners.
  • Support SP4PHC project staff to help them tailor outputs and activities to target audiences.
  • Plan, update, write, and edit content and copy (press releases, blogs, newsletters) for SP4PHC.
  • Lead the copywriting, editing, designing, and dissemination of communications materials (briefs, pamphlets, one-pagers, blogs, op-eds, direct email campaigns, press releases, etc.).
  • Manage the SP4PHC website, ensuring products and latest news are up to date.
  • Promote products on Twitter, Facebook, LinkedIn, and other social networking platforms through planning, curation, and creation of content.
  • Compile, analyze, and draw insights from website and social media metrics to optimize audience engagement.
  • Develop and maintain an editorial calendar and product tracker.
  • Work with project teams to manage external event activities and communications plans, including conference events.
  • Ensure all project products follow the ThinkWell style guide, project branding, and templates.
  • Coordinate with external editors and vendors (such as graphics designers) as needed.
  • Support project knowledge management needs as requested.
Requirements
  • Master's degree in a relevant field and 8 years' relevant work experience.
  • Experience of work on health systems reform in Low and Middle Income Countries (LMICs) required.
  • Experience in development and execution of communications strategies targeted for academic and policy-making audiences required.
  • Established and demonstrable track record of preparing engaging, high-quality communications content (newsletters, blogs, press releases, etc.).
  • Be comfortable translating technical information and data into easy-to-read language.
  • Advanced proficiency in communications systems, platforms, and analytics.
  • Exceptional writing, editing, and communications capabilities.
  • Tech savvy and skilled at visual display of data.
  • Substantial social media expertise.
  • Full English fluency, second language a plus.
  • Outstanding written and verbal communication skills, including the ability to relate respectfully with staff at all levels, ages, genders, nationalities, and orientations as well as across work areas.

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