Demand Generation Specialist

3 days ago


San Francisco, California, United States Dovetail Full time
About the Role

We're seeking a highly skilled Demand Generation Manager to join our team at Dovetail. As a key member of our marketing team, you will be responsible for executing high-impact demand generation campaigns across multiple channels, including email, paid media, social, and events.

Key Responsibilities
  • Collaborate with the Head of Demand Generation, Marketing, and Sales teams to develop and implement marketing strategies that drive quality leads and customer acquisition.
  • Manage and optimize marketing channels to ensure maximum ROI and lead generation.
  • Track and analyze campaign performance using data to inform decisions and optimize results.
  • Support the marketing tool stack by evaluating and implementing new tools and platforms that enhance campaign execution and reporting.
  • Collaborate with cross-functional teams to ensure alignment on campaign objectives, messaging, and execution.
Requirements
  • Proven experience in demand generation, with a strong background in executing campaigns in a B2B environment.
  • Strong analytical skills, with the ability to track campaign performance and make data-driven decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively with internal stakeholders.
  • Technical proficiency in marketing automation tools, CRM systems, and other relevant technology platforms.
What We Offer

At Dovetail, we're passionate about building a diverse and inclusive team. We offer a competitive salary range of $140,000-$170,000, as well as equity, benefits, and opportunities for growth and development.

We're committed to creating a work environment that supports work-life balance, with flexible work arrangements and a focus on employee well-being.



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