Marketing Manager

10 hours ago


San Francisco, California, United States inPowered Full time
About inPowered

inPowered is a leading AI platform that enables brands to maximize their advertising ROI. Our Generative AI and AI Decisioning solutions allow marketers to collect proprietary data and drive real ROI, positively changing brand perception, increasing action taken onsite, lead generation, and user engagement.

Founded in 2014 by Peyman and Pirouz Nilforoush, inPowered was previously known as NetShelter, which was sold to Ziff Davis.

Job Description

As a Marketing Manager at inPowered, you will execute marketing strategies to create awareness, generate leads, and support the company's growth objectives. You will work collaboratively with cross-functional teams to implement data-driven campaigns that fuel our sales pipeline and enhance our market presence.

Responsibilities
  • Develop and execute comprehensive demand generation strategies that align with business objectives, leveraging a mix of inbound and outbound marketing tactics.
  • Manage lead generation programs, including LinkedIn outreach, email marketing, and content marketing, to attract and nurture leads through the sales funnel.
  • Collaborate with the team to create compelling marketing collateral, such as whitepapers, case studies, and blog posts, to engage target audiences.
  • Oversee social media accounts, develop a content calendar, and engage with the community to enhance brand visibility and engagement.
  • Manage PPC digital advertising campaigns, optimizing for performance and ROI.
Requirements
  • Bachelor's degree in Marketing or related field.
  • Proven experience as a Marketing Manager or in a similar role, preferably in the adtech industry.
  • Hands-on experience managing and executing paid campaigns - specifically LinkedIn & Google.
  • Strong knowledge of demand generation tactics, including email marketing, content marketing, SEO, SEM, and digital advertising.
  • Proficiency in marketing automation tools and CRM systems.
  • Data-driven mindset with the ability to analyze data and derive actionable insights.
  • Excellent project management and organizational skills.
  • Strong written and verbal communication skills.
  • Team player with a collaborative and results-oriented approach.
Benefits
  • Unlimited time off
  • Benefits paid 100% by inPowered
  • 401K offered
  • Gym, home internet, cell phone reimbursements


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